Vedic astrology, also known as Jyotish, is an ancient Indian system of astrology that seeks to understand an individual's personality, strengths, and life path based on the positions of celestial bodies at the time of their birth. As a niche area of interest, Vedic astrology is gaining traction among tech-savvy entrepreneurs and developers who are creating innovative apps, platforms, and services that integrate this traditional practice with modern technology, making it more accessible and user-friendly for a wider audience.