Tokenization

Tokenization is the process of converting sensitive data, such as financial information or personal identifiable information, into a unique, non-sensitive token that can be used in its place, enhancing security and reducing the risk of data breaches. In the context of startup launches, tokenization is particularly relevant as it enables companies to securely handle sensitive user data, build trust with their customers, and comply with increasingly stringent data protection regulations, ultimately supporting a successful and secure product launch.