OpenGraph is a protocol that enables web developers to control how their website's content is displayed when shared on social media platforms, such as Facebook and Twitter. By adding specific metadata tags to a website's HTML, OpenGraph allows startups to optimize their online presence, improve brand consistency, and increase engagement by ensuring that shared content is presented in a visually appealing and informative way, making it a crucial tool for startups looking to maximize their social media impact and drive traffic to their website.
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