Marketing automation refers to the use of software to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing, allowing businesses to streamline their marketing processes and improve efficiency. By leveraging marketing automation, startups can personalize customer interactions, enhance customer engagement, and drive revenue growth, making it a crucial tool for businesses looking to scale their marketing efforts and stay competitive in today's fast-paced digital landscape.
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20 stories tagged with marketing automation