Cognitive Dissonance

Cognitive dissonance refers to the mental discomfort or tension that arises when an individual holds two or more conflicting beliefs, values, or ideas. In the context of technology and online interactions, understanding cognitive dissonance is crucial as it can influence user behavior, decision-making, and ultimately, the success of digital products and services, making it a key consideration for tech professionals and marketers seeking to create user-friendly and persuasive online experiences.