C2pa

The Coalition for Content Provenance and Authenticity (C2PA) is a technical standard that provides a framework for tracing the origin and history of digital content, helping to combat misinformation and ensure authenticity. By enabling creators to embed metadata into their files, C2PA offers a solution for verifying the provenance of digital media, which is increasingly important as deepfakes and manipulated content become more prevalent, making it a crucial development for the tech community to address issues of trust and transparency online.