B2b2c Marketplace

A B2B2C marketplace is an e-commerce platform that connects businesses to consumers, often through a intermediary business-to-business (B2B) transaction, enabling companies to reach a wider customer base. This model is gaining traction among startups and entrepreneurs as it allows them to leverage existing business relationships to drive sales and revenue, while also providing a seamless customer experience, making it an attractive strategy for companies looking to expand their market reach and stay competitive in the digital economy.