Ad Fraud

Ad fraud refers to the deceptive practices used to manipulate online advertising metrics, such as clicks, impressions, and conversions, often through automated means like bots. As digital advertising continues to grow, ad fraud poses a significant threat to the industry, resulting in wasted ad spend, distorted campaign performance, and erosion of trust between advertisers, publishers, and ad tech companies, making it a pressing concern for the tech community to detect and prevent.