Search optimization refers to the process of improving the visibility and ranking of a website or online content in search engine results pages (SERPs) through various techniques, including keyword research, on-page optimization, and link building. As the majority of online users rely on search engines to find information, products, and services, search optimization is crucial for businesses and individuals seeking to increase their online presence, drive traffic, and boost conversions, making it a key consideration for tech professionals and marketers alike.