Hypothesis Testing

Hypothesis testing is a foundational practice in startup launches where entrepreneurs craft clear, falsifiable assumptions about customer behaviors, product viability, or market demand, then validate them rapidly through experiments like MVPs, A/B tests, or customer interviews. Embraced by the tech community via the Lean Startup methodology, it empowers founders to minimize risks, iterate efficiently, and secure product-market fit in resource-constrained environments, making it essential for scaling innovative ideas into sustainable businesses.