Show HN: Easy Mode Holiday Shopping – Buy Gifts by Text (Reply YES to Purchase)

Every year I procrastinate my Christmas shopping and end up panic-scrolling through a dozen tabs, adding the wrong size/color, forgetting shipping cutoffs…and ultimately giving people gift cards.

So I built something I wanted:

Once a day, we text you ONE great gift idea. If you want it, you reply “YES”. It shows up at your door a few days later. No app. No checkout. No brainpower.

It’s designed for:

- Busy people - Last-minute gifters - People who want to seem thoughtful without the homework

How it works

Membership is $4–6 once, for life

We curate 30 high-quality products from small or indie brands

If you want to learn the brand story (so you sound good when someone unwraps it), reply “MORE” and we email you a short story behind the gift.

Shipping and payment are handled automatically after your first setup

We’re ~500 users today, and so far:

- 52% reply YES at least once - ~20% buy 5+ times - The brands love the incremental distribution without marketplace margins

This month (Nov 17–Dec 17) is our Holiday Shopping on Easy Mode run: 30 days, 30 gifts. The first drop just went live.

Try it: https://yesmore.co (US only for now)

Why HN?

I’m especially curious about:

- Thoughts on ways to make an SMS-only UX better than apps for commerce - Thoughts on scaling a low-frequency, high-intent purchasing model - Predicting LTV when the # of “drops” is finite

Also, if anyone has product ideas / favorite small brands we should try to feature — I’d love intros.

Happy to answer anything: Payments, logistics, SMS deliverability, membership economics…

Thanks for checking it out — and may all your holiday shopping happen in under 30 texts this year!