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  3. /Personal blogs are back, should niche blogs be next?
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  2. /Story
  3. /Personal blogs are back, should niche blogs be next?
Nov 21, 2025 at 5:40 PM EST

Personal blogs are back, should niche blogs be next?

gnabgib
582 points
349 comments

Mood

informative

Sentiment

positive

Category

tech_discussion

Key topics

Blogging

Personal Blogs

Niche Blogs

Online Content

Discussion Activity

Very active discussion

First comment

49m

Peak period

66

Day 1

Avg / period

35.5

Comment distribution71 data points
Loading chart...

Based on 71 loaded comments

Key moments

  1. 01Story posted

    Nov 21, 2025 at 5:40 PM EST

    2d ago

    Step 01
  2. 02First comment

    Nov 21, 2025 at 6:29 PM EST

    49m after posting

    Step 02
  3. 03Peak activity

    66 comments in Day 1

    Hottest window of the conversation

    Step 03
  4. 04Latest activity

    Nov 23, 2025 at 3:10 AM EST

    23h ago

    Step 04

Generating AI Summary...

Analyzing up to 500 comments to identify key contributors and discussion patterns

Discussion (349 comments)
Showing 71 comments of 349
ricardobeat
2d ago
7 replies
> But with the revival of personal blogs well underway

Is it? I haven't seen anyone in my circle return to blogging, nor kids of this generation.

Discoverability is going to be a massive problem, since search engines are dead. Maybe word-of-mouth through social media is enough?

gerdesj
2d ago
1 reply
We could always resurrect WAIS and Gopher.

I sometimes compare Mediawiki vs SharePoint to Web x.0 vs WAIS n Gopher.

One is light on resources, storing just the information with some formatting hints, leaving presentation to standards and the other is SharePoint. The comparison is really about bloat, not functionality, but the two are intertwined.

throwaway5465
2d ago
SharePoint was, as I remember it, one big unnormalised table. Everything else was views on that.
JonChesterfield
2d ago
2 replies
The content will be discovered just fine. It'll get embedded in the LLMs on the next round of training. Won't be attributed to your blog of course, but an approximation to the information will still get out there.
B1FF_PSUVM
2d ago
> an approximation to the information

Playing telephone has now been automated ...

bji9jhff
2d ago
Knowing mega corps will suck my blood thanklessly is of no solace.
dogline
2d ago
1 reply
We'll have to get the old (webrings)[https://en.wikipedia.org/wiki/Webring] back in fashion.
VP2262
2d ago
There's some here https://indieweb.org/webring
FrasiertheLion
2d ago
1 reply
I would argue personal blogs are back and Substack is the medium of choice this time around
ricardobeat
2d ago
Substack to me seems to be 40% self-promotion or advertising a service, 40% long-form LinkedIn posts / AI slop, and the remaining 20% is behind a subscription with eventual freebies. Mostly professional writing. It’s far from being a new blogspot.
AstroBen
2d ago
I had Gemini copy a bunch of text from a personal blog yesterday to answer a query so the content will definitely get read
minimaxir
2d ago
Social media referral traffic is also dead, mostly due to algorithms that really don’t want users to click out of their websites.

The only exception is Bluesky because it does not have algorithmic feeds, but technical content does not do well as most technical people did not migrate.

VP2262
2d ago
Here's a starting point https://peopleandblogs.com/
julianlam
2d ago
3 replies
Niche forums. Federated.
Pacers31Colts18
2d ago
2 replies
Does that actually exist? I know there are reddit type clones, but I'm yet to see anything that allows me to setup a niche server and only that.
interroboink
2d ago
2 replies
Yeah, there quite a few. Like old-school phpBB is still around[1]. Or, take a look at the list on Wikipedia[2].

Not sure if you're looking for a hosted solution, though. A lot of those would involve you running your own server.

[1] https://www.phpbb.com/

[2] https://en.wikipedia.org/wiki/Comparison_of_Internet_forum_s...

doublerabbit
2d ago
1 reply
How I miss my script kiddie days of being 15, downloading "nulled" versions of vBulletin off of Limewire and throwing them up on pocket money paid cPanel web hosting account waiting for it to upload on my parents 56K.

Exploit ridden PHPNuke & e107 CMS too.

speff
2d ago
We had similar childhoods - though I did phpBB. Never had an audience for the forum, but it was cool just having and styling it. Good times.
input_sh
2d ago
Discourse also has a (first-party) ActivityPub plugin now!
julianlam
1d ago
Indeed! NodeBB is exactly that, and federates over ActivityPub.
NoboruWataya
2d ago
1 reply
I would love something that is close to phpBB but slightly more modern. Like, phpBB but with federation support and a clean API would be great. But most modern forum-like software is Reddit clones.
julianlam
1d ago
Hopefully NodeBB hits that mark. Inspired by phpBB and similar, federating, clean API.
monksy
2d ago
I can't wait till theres a good reddit federated clone.
Venn1
2d ago
1 reply
Two years ago I started a niche blog and tech site focused on hardware and software guides for Linux creatives. Even set up a forum because I was fed up with digging through scattered mailing lists and Discord servers for information. I like to think it has helped some people and it gives me a chance to practice writing human-readable documentation.
ra
2d ago
how's it going?
Peacefulz
2d ago
2 replies
I want to start one myself. More of a public journal, but all the same. I keep having fits and starts and things distract me from the habit. That, and I'm never satisfied with my implementation in the end and I always want to try new or different things.
codazoda
2d ago
I standardized on pure HTML and CSS and wrote about why:

https://joeldare.com/why-im-writing-pure-html-and-css-in-202...

ctxc
2d ago
I wish your contact details were in your profile, because I'm the kinda guy who'd annoy you till you finally give up and publish the blog ;)
tinkelenberg
2d ago
2 replies
Every blog is a niche blog because blogging is a niche. It never was and never will be mainstream. Social media began as an attempt to make the spirit of blogging a low lift for the noobs.

Today, you’re talking to an audience that is online, willing to venture outside social media, and opting to actively read content rather than passively listen or watch. That’s far from everyone and that’s okay.

viraptor
2d ago
4 replies
> It never was and never will be mainstream.

We had the time around when blogspot was a thing when everyone and their dog had a blog. It was mainstream enough for "Julie and Julia". It was a different time.

tinkelenberg
2d ago
3 replies
It was a great time. Social media’s reached beyond that though. Grandma wasn’t online back then.
bji9jhff
2d ago
1 reply
That grandma is dead. The online grandma is her daughter.

*You changed your post and now mine doesn't make sense anymore. I forgive you but don't do it again.

tinkelenberg
2d ago
Fixed it for you.
munificent
2d ago
It was good when we had social networking, and it got bad when that turned into social media.

The point should be connecting people to other people and their creativity, not just connecting people to content which may or may not be vomited out by generative AIs.

viraptor
2d ago
> Everyone and their mother wasn’t online back then.

Yes, but - there were lots of people who got online in other to blog. Livejournal, blogspot and others were the reason some of their mothers did get online. It was that mainstream!

jdub
2d ago
Ha, Julie and Julia is an excellent riposte.

The previous poster might also consider all the high profile, independent, and influential publications across various subjects that grew out of blogging – e.g. HuffPo, Pitchfork, Jezebel, so many video gaming and entertainment sites... many of which were sadly bought up by rich idiots and/or existing media conglomerates.

simonw
2d ago
It's fun watching TV episodes from ~2005 to ~2015 and noting how common it was back then for a blog or blogger to be used as a plot point.
averageRoyalty
2d ago
I would argue that most people who had a blog were 15-25 in that time. Yes it was very common in that demo, but outside of it, it was definitely not. I don't know if that classifies as "mainstream".
guestbest
2d ago
Heh, when you started talking about venturing outside I thought you were going to talk about in real life meat space.phones and tablets really freed us up but we still don’t leave our house to go on the internet for discussions. Funny with all that freedom the untethered life gets us.
emschwartz
2d ago
1 reply
If you’re looking to put one up, try https://bearblog.dev (no connection, just appreciate Herman’s work).

It’s got just the features you need, is built by a solo dev, and it’s got a very fair split between free and paid features. I used it to put up my personal site and have been very happy with the experience.

hackerbeat
2d ago
+1 Also, unlike search engines these days, it helps you get exposure.
loktarogar
2d ago
1 reply
AI scrapes niche blogs, Google deranks or spam drowns them out. It's really not a good time to be starting niche blogs.
simonw
2d ago
2 replies
The most depressing thing about AI these days is seeing people cite it as a reason NOT to create useful content!

Feels very nihilistic.

loktarogar
2d ago
I agree!

There's certainly a difference between making useful content for the love of it and making content because you think there's an opportunity to get something out of that (that could be money, but it could also just be appreciation or someone reading your work).

It's demoralising to not get any views on your hard work, and in this economic environment it sometimes feels more worth your time to do any other activity.

You may be the counter-proof to that and I enjoy your blog! But, also a lot of what makes your content useful is timing with depth and that's something that AI can't beat yet

krater23
2d ago
It's just, no one will read it, beside of some machines. Blogging was fun because you knows that someone is reading it. You had some comments under your articles. When this isn't there, you can just write your stuff in a paper book and put it in your drawer. And today, there is absolutely no one who will read it, or react to it. Only AI inhales the information and shows it without giving credit to people that never will hear about you. You just fill their database with useful data for free. Thats all.
arjie
2d ago
4 replies
Are personal blogs back? My personal blog ten years ago (even twenty years ago) received a lot of direct traffic on all sorts of things from the primary search engines and so on. Nowadays, the only search engine that delivers any traffic to my site is Kagi! Looking back, I haven't changed my style of writing very much, so I suspect the reality is that I've just fallen behind in a comparative sense. There are much better things nowadays to access.

It's probably similar to the street-side musician. In old times, he may have been the only musician around you might hear. Nowadays, he's got to compete with a perfect recording of Hotel California by the Eagles.

sowbug
2d ago
2 replies
I assume that search engines these days don't care as much about showing results that won't make them money. Either you bought search ads, your site is showing ads from their network, or you're SOL.
andai
2d ago
1 reply
Hmm, that's pretty rough. It kind of sounds like a search engine should be considered public infrastructure.

(Perhaps also the browser, email, etc? ;)

krater23
2d ago
You can install your own email server without much costs, so when everyone would do that we would have fewer problems.
chemotaxis
2d ago
1 reply
I think they do. The problem is different. It used to be that if you had a blog about something like guitar maintenance or linear algebra, that was enough to show up in the results, because no one else was directly competing with you.

Over time, a lot of companies figured out that if they start posting content-farmed articles on notionally non-commercial topics, this drives people to their website, so you ended up with billions of pages like this: thecleaningauthority . com/blog/how-to-clean/the-ultimate-guide-to-cleaning-pillows-and-pillo/ (remove spaces if you really want to).

And then LLMs brought down the marginal cost of cranking out content on any conceivable topic basically to zero, so you're all of sudden competing with 500 companies publishing spammy guitar maintenance advice. It's not that search engines want to show that stuff, but it's hard for them to tell.

sowbug
1d ago
I'm not sure whether we're disagreeing all that much. Your examples are of low-quality results. From a user's point of view, the one and only job of a search engine is to surface high-quality results, especially if it's hard for the engine to tell.

But the incentive for search engines to pick profitable results over quality results has only gotten stronger over time.

Just imagine a world where your one-person, part-time, labor-of-love guitar-maintenance blog were the top search result, simply because it had the best content. Democratizing access to information was the original promise of the web. I don't think we're there anymore, and I don't think it's correct to let search engines off the hook because their lucrative job has gotten harder.

chairmansteve
2d ago
1 reply
You may not reach the masses, but there will be an audience.

I have an RSS feed of personal blogs which I really enjoy.

I also refuse to go to LiveNation type concerts. I only go to local musicians charging $10 at the door.

I don't even do it on principle. Corporate entertainment (including blogs) often feels formulaic to me. I find that Medium sucks the life out of good writers for some reason.

ctxc
2d ago
Hi! I'd like some quick feedback - I just implemented RSS on my blog. ie the URL works.

Am I supposed to advertise it with the icon explicitly or is it enough if the URL works? What do you generally look for?

davidcollantes
2d ago
Your blog seems to be broken.
AndrewStephens
2d ago
I haven’t noticed a huge upswing in traffic on my personal blog but efforts like mastodon have led to some nice interactions. I think there is more sense of community and people realizing that blogs need to be encouraged than there was a few years ago. Whether this is sustainable remains to be seen.

If you like this sort of thing, find a blog you like and contact the author to tell them you enjoy their work.

foxfired
2d ago
1 reply
I don't know about being back, but it certainly isn't dead. A few years back, I used to get at least 10k readers a day. That number went down to less than 100 a day at it's lowest, I was writing 10 entries a year at most. Last year, I wrote just 4.

One thing I failed to notice was that RSS was still active. So this year, I started consistently contributing, over 150 so far, and I see RSS picking up right where it left off [0]. A lot of my blog post suck, but I write them as an observation and my current understanding of a subject. Readers have agency to skip what they don't like and only read what they like.

[0]: https://imgur.com/a/RSVtD1W

ctxc
2d ago
1 reply
Wow. A few questions: - I recently added RSS to my blog. The URL works but I don't advertise it with the icon. Should I? - What do you use to track traffic?
foxfired
2d ago
I don't use the icon, but at the end of every article I have the "Follow me via RSS Feed" as a direct link to the RSS. As far as tracking the rss traffic, this graph is generated from my server logs. It is literally cat apache logs | grep my feed url | awk daily traffic | sort.

Note this shows me how many RSS readers have accessed my RSS daily. I can't actually track each person, although I have a report I'm working on for the end of the year.

ilamont
2d ago
I have been blogging for decades, personal and work. I look at traffic patterns and see all the comments coming through.

I don't think personal blogs are back.

vermaden
1d ago
What do you mean back?

I am running my blog since 2018 and it has never been better :)

rmoriz
2d ago
While there are ~ millions of blog engines out there, what is the current state of commenting and trackbacks?
kazinator
2d ago
Say, "personal" blogs being back wouldn't happen to have anything to do with being able to generate reams of text with little effort?
emrah
23h ago
Back in the day there was demand due to popularity.. in 2025, people are on various social media sites. I hardly read blogs myself, especially ever since X allowed paying customers to write long posts.

Even if you wanted to go back to blogging, you'd have to do it on substack, medium or some such platform with social built in.

My money is blogging being mostly for SEO. I don't know who's on the other end of the clicks, but they aren't reading for readings sake..

blakesterz
2d ago
I was wondering what the definition of "niche" was going to be:

   Kottke is one of the better known blogs that does not have a specific speciality. 
I think that's a good one to highlight as NOT niche, and niche is much more specific. Like I've had a librarian blog since 1999. Pretty much niche.
NoboruWataya
2d ago
The Gemini protocol, which has been posted here recently, is pretty good for reading personal and niche blogs. Yes, yes, I know you don't need Gemini for this, it is entirely possible from a technical perspective to host a minimalist personal blog over HTTP. But a great thing about Gemini is that there really isn't that much else on there, so the signal to noise ratio is higher. I check gemini://warmedal.se/~antenna/ pretty regularly and find some interesting posts there.
ctxc
2d ago
I do have a fairly new personal blog, but I'm not sure how discoverability works.

It seems like you'd get traffic from search engines a few years back, but now the only traffic I've had is from a HN post.

Everything points to optimizing for "AEO" for LLMs now

codazoda
2d ago
If you want to setup a super minimal blog checkout Neat CSS.

https://neat.joeldare.com

cagrimmett
2d ago
Don't call it a comeback. We've been here for years.
awesome_dude
2d ago
Isn't there a cycle - blogs, aggregators, email lists, back to blogs...?
shevy-java
2d ago
We have medium.com too. I hate that.

Blogging kind of was better in the past.

I also remember geocities. It was kind of cool.

Neocities unfortunately does not really capture that old spirit. It's just ... different.

AndrewKemendo
2d ago
I didn’t know they ever went out

I’ve maintained my own domain since 2010 and know plenty of others that still do as well

My page is one of my favorite places on the internet cause it’s in my opinion the original purpose of the internet which is to share your personal research and places to document and share personal ideas with infinite distribution.

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