Back to Home11/13/2025, 7:49:57 PM

Apparently my Samsung fridge has ads now

50 points
21 comments

Mood

heated

Sentiment

negative

Category

tech

Key topics

IoT

advertising

consumer electronics

Debate intensity80/100

The news that Samsung fridges now have ads sparked outrage among HN users, who discussed the implications of ad-supported appliances and potential industry-wide adoption.

Snapshot generated from the HN discussion

Discussion Activity

Very active discussion

First comment

2m

Peak period

21

Day 1

Avg / period

21

Comment distribution21 data points

Based on 21 loaded comments

Key moments

  1. 01Story posted

    11/13/2025, 7:49:57 PM

    5d ago

    Step 01
  2. 02First comment

    11/13/2025, 7:51:57 PM

    2m after posting

    Step 02
  3. 03Peak activity

    21 comments in Day 1

    Hottest window of the conversation

    Step 03
  4. 04Latest activity

    11/14/2025, 3:11:41 PM

    4d ago

    Step 04

Generating AI Summary...

Analyzing up to 500 comments to identify key contributors and discussion patterns

Discussion (21 comments)
Showing 21 comments
dnemmers
5d ago
3 replies
I’m sure other manufacturers are very happy to have Samsung bear the load of bad PR by leading the charge in Ad ‘supported’ appliances.

After initial outrage cools, it’ll be a race for everyone else to catch up.

Not a chance shareholders won’t push for the extra revenue ($$$) regardless of what happens to consumers.

Once basically all manufacturers move to this model, consumers will be trapped for good.

JohnFen
5d ago
4 replies
> Once basically all manufacturers move to this model, consumers will be trapped for good.

Well, there's nothing forcing people to allow these things to talk on the internet. Also, I doubt that this stuff will ever come for the cheapie appliances, which lack bells and whistles but are just as good at keeping things cold as the expensive units.

Konnstann
5d ago
2 replies
The cheapie appliances are the ones that will be subsidized by the insane data collection policies, just like TVs are now.
msla
5d ago
2 replies
> The cheapie appliances are the ones that will be subsidized by the insane data collection policies, just like TVs are now.

How does that work if I buy the appliance outright? I mean on their end: I buy it, I don't let it talk to the Internet, the company loses ad revenue and... what? Break into my place and steal it from me?

dnemmers
5d ago
I’m guessing ‘Smart’ features are going to be tied into network connections. Also, very possible future appliances having no physical buttons and requiring a separate internet device (which can support ads) to work.
fyver
5d ago
Annoy you every 5 minutes with a message about security updates.
kridsdale1
5d ago
Yes. Vizio pioneered this model. People buy whatever has the lowest price in Costco.
orphea
5d ago
1 reply

  > Well, there's nothing forcing people to allow these things to talk on the internet.
I can imagine how some features or settings would be locked behind an app and cloud communication.
throwawaymobule
4d ago
Amazon sidewalk is coming.

If you want a wireless network without a password on it, you're in trouble too.

immibis
5d ago
They'll either start refusing to cool down if you don't connect them to the internet, or they'll display a flashing warning screen that will be infinitely more annoying than the ads.

On the upside, some people will make a nice bit of money reflashing them to remove the ads. That will still be legal... right? Buy a fridge for $2000, then pay the guy $100 to make it actually work right. The guy could be you. Like Rick Sanchez's curse removal service.

dpkirchner
5d ago
There's nothing technically stopping them from adding a cell chip to the fridge to make it "easier than ever to get your kitchen online"(tm).
phyzix5761
5d ago
1 reply
I think we’re overlooking that most non-technical people don’t really care about ads. They’re already used to seeing them everywhere. What they want is the initial emotional excitement of cool technology, which these so-called smart fridges offer. The ads are simply part of the package.
serf
5d ago
>I think we’re overlooking that most non-technical people don’t really care about ads. They’re already used to seeing them everywhere.

I think you're wrong. Just because they're effective at advertising means nothing about the perception of quality and associative effects.

You don't see in-your-face advertising at the fanciest restaurants and opera houses for a reason, it reduces the overall perception of quality.

also, a personal anecdote, my long dead tech-clueless mother used to have me install adblockers for her on her browser. Why? Because the ads got in the way of the damn news pages.

You don't need to be technical to be inconvenienced or irritated by an advertisement.

metalman
5d ago
It would take an open conspireacy to prevent someone from making and marketing add free dumb appliences, as there is already a market for just that. So at what point does the end game of a captured population realy become inescapable? an endless adverdistopia...
neuralRiot
5d ago
1 reply
Why would anyone buy an “ad capable fridge” on the first place is beyond me.
dnemmers
5d ago
They cut the sale price to make them more attractive to purchasers. I’m assuming the ad deals are where the money is at (see Fb, Google, etc. al.)
more_corn
5d ago
Immediate, total and permanent boycott of all Samsung products. Now.
bfkwlfkjf
5d ago
Stallman was right.
jaredhallen
5d ago
My 20 year old GE doesn't.
ChrisArchitect
5d ago
m463
5d ago
needed a new fridge and bought a used sub-zero. Kind of crazy to spend so much used (paid $2800). New it was ~ $12k

But it worked out. It is the best. Tall with everything in plain sight. easy to access water filter, etc. Two cooling systems, one for fridge, separate for freezer.

Not only are repair/maintenance parts plentiful, there are 3rd party water and air filters.

It is like the rackmount server of fridges.

It was a bi36-ufd/0 if you're curious. this one has no wifi.

ID: 45919611Type: storyLast synced: 11/17/2025, 6:04:12 AM

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