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No, I mean farmers. I come from a family of farmers that have been doing it long before corporations owned the world (yea, even the east India company). When poisons came out and massively increased crop yield they used that because it increased profits. When grain prices were high they'd till marginal land that was at risk of erosion because more money is better than less. Spraying huge amounts of fertilizer was fine because it more than paid for itself at the time, who cares if the rivers turn green.

We get regulations because both individuals and corporations tend to maximize the short term while intentionally neglecting or being ignorant of the long term consequences. Farmers reaped the rewards of the green revolution, but it came at a pretty great cost.