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Look for anything written by Jesse Singal or Charles Murray for the well-researched anti-woke content I'm referring to (and there is a lot of more; these are just two authors who made it their focus; some of the best stuff comes actually comes from journalists with wider purviews).

I don't know what "Cult of Personality" you are referring to; unless you are hallucinating this particular reference, I've gone to school in the wrong country for that particular report to be part of my assigned reading (and the right country, sadly, seems to have skipped it entirely; there might be an update out in a few years...). Either way, what is the relevance here? What I've been saying is that I'm far from sure of this project's success and would be doing it quite differently. Musk's personal characteristics may well be the reason why he did it the way he did, but ultimately the project won't live and die by them (already because he himself will likely lose interest soon enough).