Selling lifetime plans in a world where subscription models are becoming the default can be a strategic decision that depends on the specific business and customer needs. Lifetime plans can provide a significant upfront revenue boost and attract customers who are wary of recurring payments or want to avoid potential price increases. However, they can also limit revenue potential in the long run and create maintenance and support challenges. Businesses should weigh these factors and consider offering lifetime plans as an option for customers who value predictability and are willing to pay a premium for it.
Key Takeaways
Lifetime plans can provide a significant upfront revenue boost
They can attract customers who are wary of recurring payments or want to avoid potential price increases
Businesses should consider offering lifetime plans as an option for customers who value predictability and are willing to pay a premium for it
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