Why do companies register private TLDs but never use them?
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Companies often register private Top-Level Domains (TLDs) as a precautionary measure to prevent others from using them, even if they don't plan to use them immediately. This practice is known as 'domain name defensive registration.' It helps protect a company's brand and prevents potential cybersquatting or phishing attacks. Additionally, registering a private TLD can be a strategic move for future-proofing, as it allows companies to potentially use the TLD if their business needs or branding strategies change.
Key Takeaways
Defensive registration to prevent others from using the TLD
Protection of brand identity and prevention of cybersquatting
Future-proofing for potential changes in business needs or branding
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