How do solo founders get pilot users for complex B2B products?
B2BStartupspilot users
The author is a solo founder building an internal knowledge and HR automation engine and is struggling to get real users to test the product. The product is complex and B2B, making it difficult to get initial traction.
Synthesized Answer
Based on 1 community responses
Getting the first pilot users for a complex B2B product can be challenging, but there are several strategies that solo founders have used successfully. One approach is to leverage personal and professional networks to find potential pilot users. This can include reaching out to former colleagues, industry contacts, or attending relevant conferences and events. Another strategy is to identify and target specific pain points or use cases that the product can address, and then craft a compelling pitch that highlights the product's value proposition. Offering customized solutions, free trials, or proof-of-concepts can also help to mitigate the risk for potential pilot users and encourage them to try the product.
Key Takeaways
Leverage personal and professional networks to find potential pilot users
Identify and target specific pain points or use cases that the product can address
Offer customized solutions or proof-of-concepts to mitigate risk for potential pilot users
If you built it FOR someone(a business), you are already on the wrong path. You should have built it WITH someone(a business) and you'd already have feedback and real world usage. Maybe next time around start with a real problem (confirmed by a business) rather than how you want the world to work.