Can Jollibee beat American fast food at its own game?

Jollibee, a Filipino fast-food chain, has been expanding globally and gaining popularity. To beat American fast food at its own game, Jollibee needs to focus on quality, consistency, and marketing. Jollibee's unique selling proposition lies in its Filipino-style comfort food, which appeals to a specific demographic. By adapting to local tastes while maintaining its brand identity, Jollibee can carve out a niche in the global fast-food market.