Ask HN: Last time you needed a web analytics answer (real steps, not opinions)
web analyticsdata analysisproduct development
Ask HN: Last time you needed a web analytics answer (real steps, not opinions)
Synthesized Answer
Based on 6 community responses
To provide a helpful response, let's break down a typical scenario where someone might need a web analytics answer. The last time I needed a web analytics answer, I was trying to understand why our website's conversion rate had dropped. I started by checking our Google Analytics account to see if there were any unusual trends or changes in traffic. I looked at metrics such as page views, bounce rate, and average session duration to identify potential issues. I also used Google Tag Manager to verify that our tracking setup was correct and that all the necessary tags were firing correctly. One constraint I faced was that our analytics data was not easily integrable with our CRM data, making it difficult to get a complete picture of our customer's journey.
Key Takeaways
Identify the problem: Determine the specific analytics question you need to answer
Use existing tools: Leverage tools like Google Analytics and Google Tag Manager to gather data
Check data integration: Ensure that your analytics data is properly integrated with other relevant data sources
What makes you assume that it broke? There are so many option for web analytics these days, I get the answers I need fairly readily, and don't have any real pain to report.
I had an issue trying to setup funnels or build custom queries on the events from the web.
I think that this question should go more towards the marketing teams that are using web analytics extensively l.
Google Analytics works well, no pain point which will make me switch. That being said, the interface, hierarchy of properties and the messy transition from GA3 to GA4 left a lot to be desired.
The GA4 transition was a one time thing, the rest I can live with for now. Not enough friction for me to want to switch. Especially since I know, a search engine is unlikely to depreciate a product like Analytics anytime soon.