Is there a market for buying and selling Substack publications?
substackdirectory aggregatorsmall-business
The questioner is exploring whether there's a real market for buying and selling Substack publications, considering they have characteristics of small businesses but lack a clear marketplace for sale.
Synthesized Answer
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The concept of buying and selling Substack publications is intriguing, given their potential to be viewed as small businesses with established revenue streams and audience trust. While there's no established marketplace for Substack publications like there is for other online businesses, it's plausible that a market could emerge. The key factors that would influence the legitimacy and viability of such a market include the transparency of financials, the transferability of audience ownership, and the ease of transitioning ownership.
Key Takeaways
Transparency of financials is crucial for legitimacy
Transferability of audience ownership is a significant factor
Ease of transitioning ownership affects the market's viability
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