What are interesting research topics in online advertising?
online advertisingresearchmaster's thesis
I am soon writing a Master's thesis, and I am looking for ideas for interesting research avenues in the area of online advertising. I have access to a lot of anonymous traffic data of some european news sites; also contacts in the industry.
Synthesized Answer
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Researching online advertisement can be a rich field, given its impact on the digital economy and society. Your current research questions are a good starting point, covering the future of the Open Web, privacy vs. data monetization, and the social implications of the decline of independent news media. To further explore this space, you could investigate the effectiveness of different ad formats, such as native advertising or contextual advertising, in terms of user engagement and revenue generation. Additionally, examining the role of ad blockers and their impact on the online advertising ecosystem could provide valuable insights.
Key Takeaways
Investigate the effectiveness of different ad formats, such as native or contextual advertising
Examine the impact of ad blockers on the online advertising ecosystem
Analyze the relationship between online advertising and user behavior, including click-through rates and conversion rates
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