I have a small project that is very niche and would like to reach people who would be into it. Do traditional google ads work? I would be happy with just a few hundred users, how do you do cost / benefit?
Synthesized Answer
Based on 3 community responses
To market a small, niche project, focus on targeted outreach rather than broad advertising. Traditional Google Ads can work, but they might not be the most cost-effective for a very niche audience. Instead, consider leveraging online communities related to your project's niche, collaborating with influencers or content creators in that space, and optimizing your project's online presence for search engines to improve visibility among interested users.
Key Takeaways
Leverage online communities related to your project's niche
Collaborate with influencers or content creators in your niche
Optimize your project's online presence for search engines
You bring up your product in the place your users are. Might be reddit, might be LinkedIn, might be Google Search results, it all depends on who your customer is and what their habits are.