Show HN: We charge $10/mo for wealth management that costs $100 elsewhere
fulfilledwealth.coMost retail platforms are vertically segmented, separate tools & products for investing, budgeting, savings, etc.
Users have to figure out which product to use and when. Or worse, they get cross-sold products they dont need. If you sign up for betterment or wealthfront right now you're left guessing where to start and whats appropriate. We step in where a family office or high networth adviser would, with a fiduciary duty to put your needs first as a SEC Registered Investment Adviser.
Our implementation: We analyze your complete financial picture (via Plaid/Oauth integration), then via reasoning models and deterministic logic surface the right feature at the right time based on what's actually blocking your wealth growth. If debt is your biggest issue, we guide you there first, not because you selected "debt management" but because that's you need.
Investment recommendations, budgeting features, debt paydown strategies, they all work together as one cohesive plan, not separate products you have to stitch together yourself.
Our ideal user is someone a bit farther along. They already have a financial base - often $50,000+ invested, usually across several institutions. And that's the key.
Asking people who are already investing to uproot and send their money to another financial platform is a massive point of friction. This causes sky-high customer acquisition costs. We want to both avoid these costs and minimize friction users experience.
This is why a non-custodial model works so well for our market. We work with what they already have.
So proud of how far we've come since that first roast, but we still have a long way to go (of course). Excited to get more feedback from the HN community.