You Don’t Actually Own That Movie You Just “bought.” a New Class Action Lawsuit

This kind of temporary rights for "buy" approach is terrible beyond the labeling issue - which I agree is an issue. Making only temporary digital copies strongly kills sales from collectors. Maybe those sales were dead already for digital copies, but I recall some former colleagues back in the day who would obsessively buy DVDs to add to their collections of movies. And it's not like it was format specific, for audio, I knew collectors of lossless digital format audio. I think a lot of them gave up the purchase for collection habit over time as it got more difficult to acquire the media in an archive worthy format/licensing terms.

I think media companies devalue their own product by doing this, and kill a lot of purchase for collector value, and encourage bootlegging to add to it. I think it even really devalues subscription stickyness, if its all pointedly ephemeral anyway, why value being able to sit down a watch a favorite show, why value any access to given media content. More people will cancel the sub most of the time and binge once a year - after all it's just ephemeral candy.