Wikipedia Says Traffic Is Falling Due to AI Search Summaries and Social Video
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Wikipedia's traffic is declining due to AI search summaries and social video, sparking discussions about the impact on the organization's relevance and the future of information access.
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I always assumed the need for metastatic growth was limited to VC-backed and ad-revenue dependent companies.
And their costs are even increasing because while human viewers are decreasing they are getting hugged to death by AI scrapes.
For such purposes, I'd naively just setup some weekly job to download Wikipedia and then run a "scrape" on that. Even weekly may be overkill; a monthly snapshot may do more than enough.
There are a bunch of mainly-compatible third party parsers in various languages. The best one I've found so far is Sweble but even it mishandles a small percentage of rare cases.
At the time I though, well it's a bunch of hippies with a small budget, who can blame them? Now I learn that there is 600 of them with a budget in the hundreds of millions??
This is becoming another Mozilla foundation...
[1]: https://wikimediafoundation.org/wp-content/uploads/2025/04/W...
There is probably a lot to criticize, but you need to go deeper than "salaries" are bad. You need some of those to actually run the website.
There's also the need to support the staff and volunteer developers, which includes wikimedia cloud services, git hosting, config management and orchestration, CI, community hosted tool/bot services, etc.
WMF has ~600 employees, and that's quite lean, for a service of their complexity.
Something tells me a person is way less likely to donate if they're consuming the content through an LLM middleman
But that means I'm still using it. Especially for more reference stuff like lists of episodes, filmographies, etc. As well as equations, math techniques, etc.
If you're the kind of person who donates to Wikipedia, you're probably still using it some even if less, and continue to recognize its importance. Possibly even more, as a kind of collaboratively-edited authority like Wikipedia only becomes more important as AI "slop" becomes more prevalent across blogs etc.
Does it matter if you see the banner 10 times or 100 times in a month?
I doubt that they're getting "hugged to death" by AI scrapers.
1. I think their spending is a good thing. Charitable scholarships for kids and initiatives to have a more educated populous in general are things that I am happy to donate to.
2. As stated in the article, hosting is still a relatively simple expenditure compared to the rest of their operation. If Wikipedia really eats a huge loss, falling back to just hosting wouldn't be unrealistic, especially since the actual operations of Wikipedia are mostly volunteer run anyways. In the absolute worst case, their free data exports would lead to someone making a successor that can be moved to more or less seamlessly.
The only real argument in my eyes is that their donation campaigns can seem manipulative. I still think it's fine at the end of the day given that Wikipedia is a free service and donating at all is entirely optional.
The second biggest line item is grants at $25 million, primarily for users to travel to meet up.
Then $10 million for legal fees, $7 million for Wikipedia-hosted travel.
I think it's pretty unethical to say you have to donate to keep Wikipedia running when you're practically paying for C-suite raises and politically-aligned contributors' vacations.
Paying the travel for a bunch of highly active volunteer contributors to meet up ocassionally and hash out complex community issues pays massive dividends. It keeps the site moving forward. Its also pretty cheap when you consider how much free labour those volunteers provide.
Whenever people criticize wikimedia finances, i think they miss the forest for the trees. I actually think there is a lot to potentially crticize, but in my opinion everyone goes for the wrong things.
Also, asking out of ignorance, what things need to move forward? I thought wikipedia is a solved problem, the only work i would expect it to need is maintenance work, security patches etc.
I think criticism should be based on looking at what they were trying to accomplish by spending the money, was it a worthwhile thing to try and do and was the solution executed effectively.
Just saying they spent $X, X is a big number, it must be wasteful without considering the value that is attempting to be purchssed with that money is a bit meaningless.
> Also, asking out of ignorance, what things need to move forward? I thought wikipedia is a solved problem, the only work i would expect it to need is maintenance work, security patches etc.
I think the person who i was responding to was referring to volunteer travel not staff travel (which of course also happens but i believe would be a different budget line item). This would be mostly for people who write the articles but also for people who do moderation activity. In person meetings can help resolve intractable disputes, share best practises, figure out complex disagreements, build relationships. All the same reasons that real companies fly their staff to expensive offsites.
Software is never done, there are always going to be things that come up and things to be improved. Some of them may be worth it some not.
As an example, there are changes coming to how ip addresses are handled, especially for logged out users. Nobody is exactly saying why, but im 99% sure its GDPR compliance related. That is a big project due to some deeply held assumptions, and probably critical.
A more mid-tier example might be, last year WMF rolled out a (caching) server precense in Brazil. The goal was to reduce latency for South American users. Is that worth it? It was probably a fair bit of money. If WMF was broke it wouldn't be, but given they do have some money, it seems like a reasonable improvement to me. Reasonable minds could probably disagree of course.
And an example of stupid projects might be WMF's ill-fated attempt at making an AI summarizer. That was a pure waste of money.
I guess my point it, WMF is a pretty big entity, some of the things they do are good, some are stupid, and i think people should criticize the projects they embark on rather than the big sum of money taken out of context.
If you use AWS, the people hired to manage the servers is part of the price tag. When you own your own you have to actually hire those people.
You're also ignoring the need for infrastructure/network engineers, software engineers, fundraising engineers, product managers, community managers, managers, HR, legal, finance/accounting, fundraisers, etc.
Wikipedia is not getting hugged to death by AI scrapers.
The source letter shows a relatively small portion of traffic was reclassified as bot traffic.
They get a lot of page views globally. It’s a popular website. The bot traffic is not crushing their servers.
It means that now, people are paying for their AI subscriptions, while they don’t see Wikipedia at all.
The primary source is being intermediated - which is the opposite of what the net was supposed to achieve.
This is the piracy argument, except this time its not little old ladies doing it, but massive for profit firms.
> Sony tells SCOTUS that people accused of piracy aren’t “innocent grandmothers”
https://arstechnica.com/tech-policy/2025/10/sony-tells-scotu...
Most people are not paying a cent. And the people that are, are paying for stuff like coding assistance or classification, not the kind of info you get on Wikipedia.
Looking up Wikipedia-style information on LLM's is not a driving factor in paid subscriptions to ChatGPT etc.
No really, it was in the news a few years ago but nothing changed as far as I know.
Physical print encyclopedias got replaced by Wikipedia, but AI isn't a replacement (can't ever see how either). While AI is a method of easier access for the end user, the purpose of Wikipedia stands on its own.
I've always scoffed at the Wikimedia Foundation's warchest and continuously increasing annual spending. I say now is the time to save money. Become self sustaining through investments so it can live for 1000 years.
To me, it is an existence for the common good and should be governed as such.
what are they increasing spending on? Are they still trying to branch out to other initiatives?
I understand, even with static pages, that hosting one of the largest websites in the world won't be cheap, but it can't be rising that much, right?
Grants & movement support was 25%.
Hosting was 3.4%. Facilities was 1.4%.
The Wikimedia Foundation is another Komen Foundation.
Wikimedia accepts Paypal, Apple Pay, Google Pay, Visa, Mastercard, Amex, Check, ACH and Money Order.
Pretty hard to argue that mainstream processors don't like them.
Processors charge higher fees to merchants that are in lines of business with high fraud and chargeback risk, has nothing to do with whether they agree with them morally.
They refuse merchants with business they don't like.
If it were the case that processors didn't like what wikipedia publishes, they would not be able to accept payment, not have high fees.
I can't imagine that wikipedia has high chargeback rates, and clearly the processors don't mind doing business with them.
The processing line item probably includes not just the fees that they have to pay to processors, but FX fees, the cost of banking, the cost of paying people to open envelopes, the cost of accounting, etc.
Its actually somewhat common for people who steal credit cards to use non profits like wikipedia to "test" them. Typically such sites have no minimum donation, have donations from all over the world so fraud detection wont think its weird you're spending money half way across the world.
https://gr4vy.com
Using a platform with its own fee on top of payment processor fees would explain the 6.4%.
A lot of it is engineers who work on improving the software that runs Wikipedia, and keeping the site running, which you can see happening at https://phabricator.wikimedia.org -- outside of security issues, all the dev work is done in the open. There's constant ongoing work on making Wikipedia and all the related projects work better.
There's also people who do the fundraising, community management, legal defense, etc. Then there's general HR infrastructure around employing hundreds of people.
Basically, that "Hosting was 3.4%. Facilities was 1.4%." point gets brought up, and neglects to mention that you then need to pay for a bunch of people to manage those servers and facilities.
(Disclaimer: I'm an employee of the WMF. I'm just an engineer, so I'm not speaking authoritatively about financial details.)
It's all very open if anyone wants to track down details themselves: https://meta.wikimedia.org/wiki/Category:Wikimedia_Foundatio...
2025–2026 is in-progress: https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_...
>Similar to last year, technology-related work represents nearly half of the Foundation's budget at 47% alongside priorities to protect volunteers and defend the projects of an additional 29% – a total of 76% of the Foundation's annual budget. Expenses for finance, risk management, fundraising, and operations account for the remaining 24%.
I'm sure all those editors with decades of experience can do quickly outdo OpenAI and Grok and what have you.
Wikipedia's pages are not static.
Realistically though most of the budget is spent on improving the website not just treading water.
We who were born before this era really took off, are spoiled by the journalism standards and information purity levels of the past, especially post the fall of the USSR.
Wikipedia is impressive on what it manages to coordinate on a daily basis, especially given only 644 FT staff.
Wikipedia had its day, in between print encyclopedias and quick query AI. Its place in history is now set.
Something else will come along soon enough.
[1]: https://youtube.com/watch?v=_zfN9wnPvU0&t=175
This is why Wikipedia is not a source, but can provide links to sources (which then, in turn, often send you down a rabbit hole trying to find their sources), and it's then up to you to determine the value and accuracy of those sources. For instance I enjoy researching historic economic issues and you'll often find there's like 5 layers of indirection before you can finally get to a first party source, and at each step along the road it's like a game of telephone of being played. It's the exact same with LLMs.
[1] - https://xkcd.com/978/
Haven't yet had the same issue with Wikipedia.
AI companies should be donating large sums of money to Wikipedia and other such sites to keep them healthy. Without good sources, we’re going to have AI training off AI slop.
One thing that I would really like to see is some kind of hefty tax on any kind of income derived from models trained on Wikipedia. Basically, make it legal to train, to share weights etc freely, and hosting them locally. But the moment you start charging people for subscription, the society should start charging you to maintain the commons that you are profiting from.
(This likely goes for more than Wikipedia, but that case is especially simple since there's a single legal entity that could be given the money.)
Wikipedia almost certainly has this in a nice table, which I can sort by any column, and all the countries are hyperlinked to their own articles, and it probably links to the concept of population estimation too.
There will be a primary source - But would a primary source also have articles on every country? That are ad-free, that follow a consistent format? That are editable? Then it's just Wikipedia again. If not, then you have to rely on the LLM to knit together these sources.
I don't see wikis dying yet.
At work, I had rigged one of my internal tools so that when you were looking at a system's health report, it also linked to an internal wiki page where we could track human-edited notes about that system over time. I don't think an AI can do this, because you can't fine-tune it, you can't be sure it's lossless round-tripping, and if it has to do a web search, then it has to search for the wiki you said is obsolete.
OpenStreetMap does the same thing. Their UIs automatically deep-link every key into their wiki. So if you click on a drinking fountain, it will say something like "amenity:drinking_water" and the UI doesn't know what that is, but it links you to the wiki page where someone's certainly put example pictures and explained the most useful ways to tag it.
There has to be a ground truth. Wikipedia and alike are a very strong middle point on the Pareto frontier between primary sources (or oral tradition, for OSM) and LLM summary
Wikipedia is a victim of it's own success, it was excellent at avoiding bias for quite awhile and the vast majority of articles are extremely well written.
However it's massive popularity and dominance have also led to, well this guy put it best: https://en.wikipedia.org/wiki/John_Dalberg-Acton,_1st_Baron_...
Yeah, yeah, let me guess, the truth has a liberal bias.
But continue to insist that everyone pointing should just move somewhere else, that will certainly make it less biased and more factual.
I find this kind of a fascinating social phenomena.
I guess to give a personal example, I was trying to update a few pages about a country's Olympic history - that is, their Olympic bids, a few athletes, etc.
Unknowingly, I had stumbled across a particular power-editor's fiefdom, because they created all these pages and they were very aggressive in policing their articles to meet a certain style, tone and their beliefs.
Searching this person's username up (they went by their real name), they were closely related to that country's Olympic committee and an employee of a Ministry of Sport of sorts. The articles had lots of anonymous IP address edits from an university network this person was affiliated with in their program portfolio.
There was a clear conflict of interest, and I tried to point that out when they mass-reverted my edits, but they seemed committed to accusing me of edit warring by not sandboxing my changes and waiting for their personal review and approval, and quoted at least 12 different Wikipedia policies on notability, style, acceptable citations, etc. I still feel I was in the right, but I didn't have the willpower or stamina to fight against several requests for comments, speedy deletions, etc. They did get a warning from an administrator and some detractors in the discussion threads, but they weren't willing to let it go and at that point, it wasn't fun anymore for me. I have better things to do than to fight factual and nitpicky disputes on Wikipedia.
This is so untrue and this is a harmful belief. And I'm pretty much as liberal as they come.
2) For several others, see Alon Amit's superb Quora answer to "What are the most interesting or popular probability puzzles in which the intuition is contrary to the solution?" ([2], login-walled). Mentions the very counterintuitive Penney's Game [0].
3) Berkson's Paradox, aka "People in hospital/getting treatment tend to have worse health indicators".
4) Asymmetric dice behavior is counterintuitive, when you first see it.
5) Benford's Law, on quantities occurring in nature (e.g. river lengths), as opposed to uniform distribution.
6) There are lots of counterintuitive things about Platonic solids.
7) Bayes' Theorem itself, superbly useful but possibly one of the things in probability most abused on a daily basis by bad journalism and bad statistics.
8) The Multiple Testing Problem/p-hacking/aka the xkcd "Green jelly beans cause acne" and as a corollary: 8a) Most published (academic) findings aren't replicable, aka "Why Most Published Research Findings Are False", Joannidis (2005)
[9] Almost-integers
---
[1]: https://en.wikipedia.org/wiki/Monty_Hall_problem
[2]: https://www.quora.com/What-are-the-most-interesting-or-popul...
[3]: https://en.wikipedia.org/wiki/Berkson%27s_paradox
[5]: https://en.wikipedia.org/wiki/Benford%27s_law
[8]: https://en.wikipedia.org/wiki/Multiple_comparisons_problem
[9]: https://mathworld.wolfram.com/AlmostInteger.html
[0]: https://en.wikipedia.org/wiki/Penney%27s_game
More: https://en.wikipedia.org/wiki/Category:Probability_theory_pa...
For example, it would be stupid for me to entirely dismiss all of Wikipedia just because I know that there are some horribly biased articles and it'd be a disgrace if I shrugged such behavior off saying "hey, we all have biases, can't help it". That's what a child or even an animal would do.
In fact, the claim that “bias can be avoided and should be absolutely”, that is implicit in your resposne reflects a bias of its own: a bias toward moral or intellectual purity, as if the parent recognizing bias is equivalent to endorsing it. I get that this is a pedantic point to make but to come at the parent with such vigour for being realistic, again seems a bit unfair
A helpless "we couldn't possibly do anything about that issue" sort of mentality.
That said if we're talking literally then I fully agree with you that heuristics are a form of bias and can sometimes be a very good thing on a case by case basis.
Nonsense. Your definition of the word "bias" includes any assertion whatsoever. Bias is distortion from reality and truth. Saying that we can avoid distortion is not itself a distortion. I never claimed that all bias should be avoided, but the post I responded to said that bias can't be avoided.
Also,
> a bias toward moral or intellectual purity, as if the parent recognizing bias is equivalent to endorsing it.
There is no conceptual connection here between "purity" and the equivalence of recognizing bias with endorsing it, nor is saying "bias can be avoided" related to, or a kind of, "purity" in any useful sense. Stop using abstract words for effect and speak simply.
> I get that this is a pedantic point to make but to come at the parent with such vigour for being realistic, again seems a bit unfair
If the parent were being realistic, they'd say that we can't even recognize bias, which is actually more agreeable to me. But instead the parent admits that we can recognize bias. Since we've gotten that far, then I can say that failing to avoid it, when we should avoid it, is merely a lack of will and integrity rather than some inescapable fate.
In this case, I simply felt your judgment of the parent wasn’t fair, and showed a moral bias. Maybe they weren’t perfectly clear, and too absolute, but your response wasn’t proportionate either. It condemned more than it understood. I interpreted it as an epistemic observation and you interpreted it as an offense. The very fact that we came away with two completely different readings of the same short sentence rather proves the point.
Thank you for putting words in my mouth regarding my definition of the word bias, but lets use your own: "Bias is a distortion from reality and truth." If that is the case, we can never hope to avoid it, because we will never have perfect information. Using that definition, we are quite literally constantly in a state of bias. Your very own definition is far more broadly supportive of the notion that bias can't be avoided and consequently suggests bias is effectively ubiquitous. This to me is the primary point the parent was making.
I was perhaps too charitable, and you not enough. We are both biased, and going by the advice of the parent, I'm pointing it out. I don't think there is much more I can do.
I'm not interested in talking about what could have been implied, only about what was stated. I'm arguing against an idea that was articulated, not the person who articulated it.
One of the problems of the current-day liberals, in my opinion, is that they make universal statements that they don't mean in order to sound punchy and snag a few morality points. "Believe all women," "men are trash," "defund the police," "all cops are bastards" are all things you'd hear from a person who doesn't actually mean or want any of these things, even though the root of each of those is just and good. The idea that "bias can't be eliminated, only made explicit" is another one of these. If we don't believe it, then let's not say it.
> I certainly have a bias to judge it more charitably than I do someone who leaps straight to moral outrage and judgement this early in the interaction.
I'm not sure where you're reading outrage moral or otherwise. Was it that I used the word "so" in "so harmful"? And where's your bias against someone who tells another person to go to Conservapedia if they think bias can and should be avoided?
> Maybe they weren’t perfectly clear, and too absolute, but your response wasn’t proportionate either. It condemned more than it understood.
I merely stated that the belief was untrue and harmful, I don't think that's disproportionate at all. I can only understand what is stated, and according to my understanding we ought to condemn it.
> Thank you for putting words in my mouth regarding my definition of the word bias, but lets use your own: "Bias is a distortion from reality and truth." If that is the case, we can never hope to avoid it, because we will never have perfect information. Using that definition, we are quite literally constantly in a state of bias. Your very own definition is far more broadly supportive of the notion that bias can't be avoided and consequently suggests bias is effectively ubiquitous.
This is shifting the goalposts. First, I never claimed we could know the complete truth; it was the original post who stated that we couldn't course-correct upon learning new truth ("bias can't be avoided"). And second, the context of the original statement is bias in reporting, not epistemological certainty. We're not talking about positions of atoms here. We don't need perfect information to stop being biased against women in the workplace or against black people or whatever the subject. Even as individuals.
> This to me is the primary point the parent was making.
If that is their point then they can say it.
> We are both biased, and going by the advice of the parent, I'm pointing it out. I don't think there is much more I can do.
I have to ask, if I can't avoid my bias and you can't avoid yours, then what's the point of pointing out bias at all? Is it for other people to avoid our bias? How can they do that? I guess we're trying to minimize its effects, like you said.
> I was perhaps too charitable, and you not enough.
If I lack charity, it's in response to the original uncharitableness of the person telling someone to go to Conservapedia. If he would have mercy, let him show mercy.
I'm not saying there's a definitive interpretation with how terse it is, just that we aren't necessarily on the same page and attempts to come to any sort of agreement with each other might be a waste of time as we are practically talking about two different ideas. I take this response as pretty fair, and I think the point you're making is totally valid, I just think our respective ideas would never converge as we are talking about 2 distinct things. (Interesting how much conversation a lack of clarity can generate).
Also Wikipedia has the problem of being one type of article many subjects really need a other way to explain it.
Even facts can be slander.
This is the first time I've heard about it. Is that meant to be a satire website? I can't tell anymore.
https://www.conservapedia.com/Main_Page
It started out crazy but it only got crazier as time went on.
The biggest problem with wikipedia competitors, is the only people who tend to put in effort to make one are usually crazy.
That said, it is indeed so insane that trolls sometimes become contributors just to see how far they can push it. There were several known cases of trolls going far enough undetected to get various admin rights (to block etc).
If you want a site that tells you that Jews launched a genocide of Nazis.
Conservapedia is intellectual cancer.
I always wondered why more companies or organizations didn’t do this. Pile up money during the good years to allow themselves to not need continued outside income to keep going, so they can do what is right instead of compromising their vision for the sake of hitting quarterly earnings. That isn’t to say they can’t keep making money, but do it for the right reasons that will keep the core business around for the long run.
I recently visited Scotland and on a visit to a distillery they mentioned they bought land in the US to grow trees that will make their barrels one day. The trees take over 100 years to grow (if I remember correctly). How is it we can invest ~200 years into a glass of scotch, yet we aren’t willing to take the same care and long term thinking in most other areas.
Even without being around for 1,000 years, I’d think doing this would de-stress and de-risk. Somewhere along way it became a bad thing to have a good, stable, long-lasting business. The only thing that seems to matter now is growth, even if they means instability, stress, excessive risk, and a short stay.
Humans don't live that long, and there's a constant onslaught of fleeting fancies, especially in business (Wikipedia foundation should buy some crypto for it's treasury!)
Tradition is simply brand value to be monetized for most businessmen (to add to your criticism). Just look at scotch whisky and multinational conglomerate acquisitions. They would never plant trees in America, they simply order giant vats used for the strongest PX Sherry to get maximum flavor per euro for their blending process.
[] Indifferent, spoiled rotten progeny seeking maximum return upon inheritance, selling distillery to Seagram's for an immediate gratification windfall fortune.
[] John Cooper VII, the last barrel maker, skill lost at retirement, or Master Cooper VIIth lost savings to Mister Market, or an expensive clandestine affair, extorts 16X per barrel.
[] Seagram's hires brilliant Bill Burr(Breaking Bad car wash business) to pose as EPA agent, threatening federal lawsuit for illegal violation of dumping distillery toxic runoff for past centuries, and/or white oak barrels cause cancer and the distillery has killed victims for hundreds of years.
[] A society grows fallow when old men plant trees whose shade they know they shall never sit in, while the president's daughter threatens to enforce federal white oak forest's toxic(false, but that's ok!) leaching prosecution if landowners do not immediately purchase a fortune of President altCoin.
In this painfully craven hostile world, Benedictine liqueur would seem to be more durable spirit than any Scotch.
The fluff is important to have a engaged super users. It is also important to get acceptance in certain circles.
It just seems like every wiki results in defensive mod cabals
It's not a bad strategy. I've looked at Wikimedia's financial statements and have no problem giving a small monthly amount to them considering how much value I get from the site.
I certainly prefer my money going to them than to Zuckerberg or Altman or MSFT shareholders.
If you look at revenue vs spend they are net positive by about 7mm last year.
No it wouldn't, because
> the money is still at risk (from a shareholder’s point of view) if something bad happens to the company (lawsuit or market problem).
Printed texts are still useful but so is Wikipedia (I continue to use both).
Right up there with anime torrenting sites.
But seriously, AI trained on Wikipedia should donate to Wikipedia. Why are the AI companies not doing this, or are they?
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