Wikipedia Can Save the Internet with Advertising

This article doesn't offer any suggestions for how to make advertising work, though. It simply asserts that it's possible to do advertising in a better way.

> Alternatives that avoid these downsides are, however, possible. They are more sophisticated than the dismissive "just use contextual" ( though well-designed contextual systems do exist), and exploring them in detail would make this piece far too long.

My pet peeve is that advertising goes hand-in-hand with spying. Here, the author is dismissive of the obvious way to do advertising without needing to spy on everyone, and asserts that there are other, better ways but doesn't even hint at what those ways are.

I really want to agree with what he's saying here, but it's hard to do so just on a "trust me" basis.