Why AI Agents Are Disrupting Traditional Marketing Teams
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Artificial IntelligenceMarketing AutomationGrowth Teams
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Artificial Intelligence
Marketing Automation
Growth Teams
The article discusses how AI agents are disrupting traditional marketing teams and supercharging growth teams through autonomous experimentation loops.
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1. Agents can autonomously run multivariate campaign tests with real-time feedback loops.
2. API-driven integration across ad networks, CRMs, and analytics makes them execution-first systems.
3. Growth models shift from static funnels toward adaptive, agent-orchestrated experimentation.
I'm curious if others here see technical ceilings in agent coordination—especially around attribution accuracy and bias in optimization loops?