Vision Pro Future Uncertain as All Headset Development Is Seemingly Paused
Posted3 months agoActive3 months ago
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Apple Vision ProAr/vr DevelopmentApple Product Strategy
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Apple Vision Pro
Ar/vr Development
Apple Product Strategy
The future of Apple's Vision Pro headset is uncertain due to a reported pause in all headset development, sparking concerns about the product's viability and Apple's AR/VR strategy.
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And they do need to maintain focus.
Apple can’t even get a local LLM to back Siri and control our phones reliably. They have way bigger opportunities than a headset.
While I agree that Apple is floundering on the AI/LLM front, it’s not like the people working on the headset would be able to jump over to the Siri/LLM team and speed up that process. Sure, some could help, but probably not enough to be materially useful, especially when the glasses are Tim Cook’s stated end-goal. On that note, I’m worried he won’t leave/step-down before they finally ship those and that sucks because Apple needs someone else at the helm.
Another bullshit product that will go nowhere, the nth attempt of such "display glasses" (remember Google Glass? Even Instagram had a go at this).
Apple should focus, not follow competitors in crapshots.
@sillyfluke says it perfectly elsewhere in this thread: "Apple engaging in "me-tooing" speculative investor trends then chickening out when the hype bubble bursts is getting tiresome, almost conjuring into evidence it's being run by a visionless CEO".
"Meanwhile, by October, supply-chain leaks suggested Apple was winding down production of the original Vision Pro, citing weak demand and excess component stockpiles".
>one single Bloomberg writer who has a track record of getting it wrong
Mark Gurman has a good track record on Apple developments, and is one of the most respected in the Apple rumors game
Yes, I too can write the same blog post year after year about "the next iPhone" and "the next Macs" too. I bet next year there will be an M6 iPad and a Macbook Pro, so where's my Bloomberg paycheck? Dude parrots the same crap YoY and people fall for it, every time.
If the Vision Pro was able to natively run Mac apps I think people’s attitude towards it would be a lot different.
At the moment, it’s a glorified iPad you can wear on your face.
But imagine if it wasn’t.
That way you get all the computing power of your main work machine, and enjoy the freedom of 3d computing. I know a lot of people dismiss spatial computing as a gimmick, but as somebody who does a huge amount of work walking around my house while writing on my whiteboards, I really enjoy being able to work in a non-static way.
Instead as I understand it, it just creates a single resizable floating monitor pane that is just a crappy mirror of what's displayed on your Macbook - not nearly as cool.
Also the front-facing virtual avatar display might be the biggest "who the hell wants this" added expense on a device that's already 7 times the price of the Quest.
Except as a niche product in certain fields, which is what it always ends up staying.
Last year's rumor was that the platform was abandoned. And then WWDC happened and there was a ton of software investment in the platform. New content announced like the NBA live-streaming immersive etc.
Apple themselves never announced a Vision Pro "air" — that was also a rumor. And at the time that rumor surfaced, the claim was that the Pro had been halted so they could focus on the Air.
Now the rumor is that the Air has been halted, but we're supposedly going to see an updated Pro with an m5 chip, etc...
It can still turnaround it's mediocre position on the post-metaverse hype bubble that is AI. I'm concerned that they'll show the same analysis paralysis and lack of vision to follow through once the AI bubble bursts as well. But if they somehow managed to turn it around on both fronts that would be epic obviously.
I think that all US based startups working on VR haptic controllers have failed. One or two are still technically extant, but the game is well and truly over. And nothing of value was lost /j
It’s like they decided that after Titan they will ship no matter what. Wrong lesson.