Tesla Sales Fell by 9 Percent in 2025, Its Second Yearly Decline
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As Tesla's 2025 sales slumped 9 percent, marking its second yearly decline, commenters seized the opportunity to slam the company's CEO, with many refusing to support his ideologies. Some pointed out the hypocrisy of boycotting Tesla while ignoring the potentially problematic views of other CEOs, while others countered that the CEO's brazen and publicly destructive actions set him apart. The debate highlighted a divide between those who demand accountability from corporate leaders and those who argue that private beliefs shouldn't impact consumer choices. The thread gained traction as people weighed in on the ethics of supporting companies with leaders whose views and actions are deemed reprehensible.
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I imagine many of their privately held beliefs are just as horrible but they’re not dumb enough to say them publicly.
I don't recall that he brought a mob of script kiddies with him to sack the government, threw any Nazi salutes at the inauguration, or slunk out of town with a literal black eye, though.
People act like "bad but hiding it" is no different from "bad and not hiding it," but the former is literally identical to being decent. The only scenarios in which it's not identical are those in which they failed to hide their badness!
I don't give a fuck how evil someone is in the dark little corners of their mind, so long as they show up as a decent person in all their interactions with the outside world.
Why would you support a company run by someone stupid enough to say their polarising beliefs publicly? It doesn't inspire confidence in their judgment. Even if you personally agree with their polarising beliefs, you have to question their decision making process in why they chose to deliberately make them public, damaging the company. If they're stupid like that, maybe they've made stupid decisions with their products (which in Elon's case, yes, he has, and not just at Tesla).
What other CEOs are this level of pure garbage? I can't think of a single one. (And that's before we even bring up the people his policies have directly killed: https://www.propublica.org/article/kenya-trump-usaid-world-f...)
That's correct. And therefore I don't boycott their companies.
Publicly signalling that you support awful shit is more likely to make that world a reality than quiet private support.
There has been a clearly coordinated campaign against Indian migrants in the US this past year, with some of the foulest racist I’ve ever seen, all promoted by the X algorithm for all to see.
A mass boycott of Tesla by the Indian community would have a massive impact.
While I don't know the exact level of vitriol involved, I can confirm similar themes to a perhaps lower temperature were present at all of the locations within the UK where I have lived over the years.
Except Aberystwyth. But that's because there's nothing noteworthy within 30 km of Aberystwyth.
UK has a thing with football teams: I walked the wrong way once in Sheffield as a football stadium emptied and one group violently ambushed another while I was in the middle of them both. While a police helicopter was overhead.
Back two generations and switching denomination of Christianity was scandalous for some of my relatives.
My Welsh university got me some local stereotype jokes at my expense, ac mae yna bobl o Saeson sy'n amheus iawn o bobl o Gymru yn siarad Cymraeg.
They were threatening my grandparents, for being French catholic. They got local governments to force French speaking communities to stop speaking french. My mother learned french as her first language. I did not. I am not fluent.
It's always here, but it always somehow gets turned into a national thing. It shouldn't be hard for americans to understand, but lots of people keep leaving "And it was your supposedly upstanding in society neighbor who put on the hood and claimed you were poisoning the pure blood of the local trailer park" out of the history book.
A 9% drop is nothing but panic, but maybe you should zoom out of the TSLA stock chart for a bit.
Anyway, still don't get why Theranos failed to pivot to something else when they couldn't do the single drop blood thing and failed. Was there something contractual in their investment rounds? Was it because they were into healthcare? Was it because she was trying to be Steve Jobs instead of Musk? It seems to me that Elizabeth Holmes could have promised that the test are coming next year and just release repackaged Siemens machines with a cloud integration and pretty UI and figure out products down the line and keep promising that single drop tests are coming next year.
1) looking like Tesla is easily two year, probably more behind everyone else
2) the others are seeing real SOTA performance ... and are not planning products because they think it won't work, or at least not yet
I must say ... really reminds me of the Tesla autopilot situation.
And I'd add 3) the really impressive robots, ie. the ones based on Boston Dynamics, are not based on ML algorithms. They are augmented by AI, not running actual AI algorithms in the control loop. The founder was an electrical engineering professor who moved into a CS direction (you know the sort of person who insists not just writing control loops in realtime, in assembly, but actually develops custom hardware for those algorithms. And I don't mean FPGAs or DSPs, I mean actual circuits)
So the entire approach of Tesla (and a lot of other startups) could be very wrong, and could very well be 5 theoretical breakthroughs removed from being feasible.
It’s really hard to do sarcasm online in a way which is clear, still funny, and doesn’t normalize beliefs you oppose or make it easy for people to dismiss you with the “both sides” fallacy. It’s been a staple of internet humor for decades but I now think that was a mistake.
This is why the market clearly does not care about the news about Tesla sales and it was likely priced in.
But again, feel free to zoom out of the Tesla chart.
End result is he has neither side and neither the trucks nor the sedans are selling well!
If he hadn't been born heir to the wealth of African colonizers' emerald mines, there's zero chance he would have ever become rich or famous.
A lot of people have a very strong incentive to attach themselves to wealthy/powerful people, and then try to manipulate their understanding of the world and events to their favor.
It's a very old story
When Howard Hughes started insisting that all his peas be the same size, no-one thought he was courting a market; he was just crazy.
Where are you getting these stats/are you _sure_ they’re not US-only stats? Any actual data I find shows a healthy increase in sales on the order of 25% 2023-2024, maybe 20% 2024-2025. (Eg https://open-ev-charts.org/#electric-sales:quarter). Possibly you have a really unusual personal definition of the words ‘virtually identical’ and ‘slump’?
While Musk being a loony is certainly making things worse for them, even without that you’d expect them to be in a bad place.
Those people he worked hard to elect did other things to harm Tesla besides making the cars more expensive. Over the last few years about 30% of Tesla's profits were from selling emissions tax credits to car companies that make ICE cars. Those other companies needed the credits because not enough of the ICE cars met EPA emissions standards. But now those emissions standards are no longer enforced, and so there is no need for them to buy credits.
The people he worked to elect also promised, and have been implementing, policies that will make electricity more expensive in many areas. There were already several states where electricity was expensive enough and gasoline not too expensive so that a Prius there would actually cost less to operated in energy costs per mile than an EV. Rising electricity prices could make that true in more places. (And yes, I'm talking about home electricity prices. For people who do not have adequate home charging and rely on commercial charging a Prius beats an EV on energy costs in most states). That too is probably going to cost Tesla some sales.
I expect this decline to continue indefinitely. I also wonder when the stock price will reflect the company's past and projected results.
This is the $1T question. What happens when Tesla finally gets valued as a car manufacturer, with side businesses in cheap but unreliable solar, and over-priced grid storage?
The self-driving car boondoggle has persisted for the better part of a decade, without a come-to-Jesus moment on the stock price. The pivot to robotics is clear fraud, yet retail stock investors are all to willing to keep the stock price high.
Musk has to lose a lot more reputation with the public before Tesla stock starts being valued based on the reality of Tesla.
At least that seems the current story. And I mean if it lives up to it's promises, it might. I surely would have a need for a robot servant. But I won't preorder as I a) don't trust it will work as promised b) if it actually works out, I still don't trust Elon enough to put a robot in my home that he controls.
The stock lives purely on hype, and with the EV market going down the tubes, Optimus (really AI) is the new hype story. Except that Elon is actively stealing Tesla's data for his own company (xAI). He just helps himself to Tesla's GPUs, technology, and data. Tesla didn't bid out their data. They didn't sell it. Elon plundered it into a company in which he owns a larger share.
I'd never buy that stock. I'd short it in a heartbeat if I had any hope of remaining solvent longer than the market remains irrational.
Not because his presence makes it a better business, but it does make it a better stock.
That said, robots in factories are a no-brainer, you gain a massive margin over human operated manufacturing, and the technology is effectively at an alpha level of rollout, with more or less full capability of doing any particular thing any human can do, with near perfect repeatability and millisecond granular control, and the effective cost at scale is pennies per year over whatever salary you'd have to pay a human. For municipal jobs, you can get multiple robots to do things like street cleaning, building maintenance, cleaning, facilities maintenance, guard patrols, and so forth. There are all sorts of large scale deployments that are much more compatible with low-trust , low-privacy issues than home robot butlers, and those widely deployed factory and janitor bots will help finance the robo-butlers.
Imagine robot street repair crews that operate on a 24/7 basis, with self driving cars that go around town searching out potholes and other safety issues for the robots to fix. Neighborhood robots that shovel snow or clean out water drains, or trot out with safety cones if a hazard appears. That's millions and millions of dollars in savings year over year compared the cost of paying humans, and it gets rid of the perverse incentives that lead to things like sub-standard materials being used, so that you have to replace materials every year in order to keep the union teams employed doing overpriced roadwork.
Robot contractors that learn from Amish techniques to build a well-made house inside 48 hours, or Earth Day citywide robot blitzes where the robots clean everything, and so on. The economics of things that people won't do, or aren't worth paying to do, change radically when it's a mindless robot's time being allocated.
Even if it's not Optimus, the robots are basically here, the next decade is gonna be full of fun politics and figuring out how to cope with radical change.
I agree, but we might be in a minority here. Otherwise roombas etc. would not have had their success. Children toys with microphone and always on connection to the company. Cameras as part of a big network. Cars that can be remote controlled any time, ..
US politics is on the "cannot let China win the AI race" side of things, as well as the "cannot have a chinese/corporation/government robot spy in your bedroom" side of things. Cheap Temu speakers with microphones that phone home, or chargers that connect to wifi for botnets, and so on, that sort of abstract IoT threat doesn't resonate. Commander Data doing your dishes feels like a person in your home.
Then again, the people are regarded.
How does it get rid of perverse incentives? The unionised human workers use sub-standard material so they can do (and charge for) the same repair next year, but the owners of the robots do not have the very same incentive?
Is it because humans are mendacious, fallible, and corrupt, while Elon is honest, reliable, and not motivated by money?
Optimus will face the Roomba problem. Cheaper robots from competitors will destroy any profit margins, and there's zero moat.
And the problem with shorting Tesla has been apparent for years: the market can stay irrational longer than you can stay solvent.
They are the 14th largest car maker in the world by annual units sold, and almost in the top 10 by annual revenue from cars.
Surely that is good enough to maintain a market cap that is 50% higher than the combined market caps of the top 10 (Toyota, Volkswagen, Hyundai-Kia, Renault-Nissan, General Motors, Stellantis, Honda, Ford, BYD, and Suzuki)?
Across all models Tesla sold around 1.8 million in 2024, with 1.2 million of those being Model Ys.
Toyota across all models sold 10.8 million in 2024. Toyota sold more cars just in the US in 2024 (2.3 million) than Tesla sold in the whole world.
But don't forget that they have truly unique skills as a company that none of those other companies can pull off: they have shrinking sales even when focusing on the only segment of cars that's growing: EVs.
That shows unique grit.
I would love to short it but have avoided doing so because I didn't feel like I could outlast the fanatics, which seems to have been a wise decision in hindsight.
Let’s be realistic in our portrayal here.
Personally, as a Tesla owner I'm concerned that if my car gets totalled I'll get pretty lowballed on the insurance settlement.
The kinda obvious answer there is to use your insurance settlement to buy another highly-depreciated Tesla. Insurance settlements are intended to let you get a comparable replacement as determined by market value. (The alternative is that if your Tesla gets totalled, it's a get-out-of-jail-free card to get a non-Tesla.)
Sales to that demographic are approximately zero and will remain there until every shred of Elon is removed from the company's fabric.
For example, model s had a dashboard. Model 3 comes alone without one, and crams all the status on the left side of a central screen. It had fewer stalks and cheapened less friendly steering wheel controls.
ok, so model S is more expensive and you get more stuff, right? But then the updated model s goes from 4 stalks to zero and gets a smaller central screen.
Not recognizing the US's massive wealth and strength, and climbing down the value chain to imitate China, is a recipe for the decline of the US, which is being followed today.
We're moving in the opposite direction of ensuring that capital is allocated productively in said industries by destroying regulations and agencies like the CFPB, FTC, SEC, and by giving platforms and political power to the cheaters and fraudsters who have infested the Republican party.
>LLMs are going to drop the price of informational value.
Maybe... maybe not? I'm not going to try and predict the future wrt AI, personally.
So there isn't one reason, there is a ton of reasons.
It's not irrecoverable but it's bad. I honestly hope there is some wake-up moment for Americans when they realise that their leaders have been selling them out for decades now.
Now, a mere year later, all that economic advantage has been destroyed, the factories are in a precarious position because the entire tax situation was changed underneath them, and the US decided to give up its leadership position on the international stage and hand over all its prior soft power to China, which is now ascendant due to US weakness.
Trump is the cause for all the major weakness of the US as a whole, though Musk can stake a small claim with parts of it such as DOGE. Tesla is on the rocks because of years and years of mismanagement forcing product development into useless, undesirable, and profitless products. The only new product in ages is the cybertruck which was an obvious flop for anyone not addled by Special K, and Full Self Driving and robotics and Tesla taxis are full on vaporware.
The USA will be on the rise again when in returns to its distinctive roots: investing heavily win science and tech, enabling entrepreneurs rather than oligarchs, and eliminating corruption on the government level that chooses favorites rather than letting the best company and products win.
Good thing we’re torching our relationship with both!
Lots of other companies with far more experience and expertice is battery research, development and manufacturing.
I won't buy a Tesla.
And - these days - I don't need to.
The electric F-150 is also no F-150, and was cancelled [1]. Electric just doesn't work for towing yet, with the range and charging compromise.
[1] https://www.npr.org/2025/12/15/nx-s1-5645147/ford-discontinu...
F-150 buyers are not bold visionaries, and that's ok. They are more Kelly Clarkson.
The Ford customers Tesla could have targeted are the ones who never tow anything, want to know they could put a 4x8 sheet of plywood in it (but never do), and who want lane following, good cupholders and seat heaters. That was probably 5% of the F-150 market, which is such an enormous market that even a 5% slice would have been bigger than what the Cybertruck market turned out to be.
Of course you can add a lot of functionality based on computers, but most people just want to go from A to B, and the economics of adding unnecessary features doesn't play out.
Tesla should have had a new car model by now. Something comparable to BYD's midrange cars. Or a useful delivery van. Or a new roadster. Or something.
For some reason, most of the Cybertrucks seem to have disappeared. A year ago, they were common on Silicon Valley roads. Now I see more driverless Waymos mid-peninsula than Cybertrucks. It's been raining lately; maybe people don't want to take them out.
As for the value being in self-driving, there's no moat there. Ford and Mercedes have SAE level 3 systems about as good as Tesla's. Several Chinese auto companies have systems. Toyota is partnering with Waymo. Level 3 is just another car option.
It's 2026. Where are the Musk-promised Robotaxis? Do they have anything, anywhere, in revenue service with no driver in it? In this area, there is a moat, and Waymo is behind it.
There are at least eighteen companies with demo humanoid robots good enough to have Youtube videos. Again, Tesla has no moat. As far as I know, there are zero autonomous humanoid robots generating revenue. Autonomous human robots are going to be a thing, but probably about 5-10 years out.
And the door problem. There was no US regulation prohibiting a car door that can't be opened in an emergency because nobody was ever dumb enough to make one. Regulations are written in blood.
Consumer Reports: "On a newer Tesla Model Y, remove the mat from the bottom of the rear door pocket, press the red tab to remove an access door that reveals a mechanical release cable, and pull the cable."
Musk is getting paid how much for this?
Maybe people no longer want to be seen in one.
Musk's politics and the fact that Cybertrucks didn't live up to any of its hype and turned into a heap of recalls didn't turn out to be the flex people thought it would be.
I have more than a few complaints of current EVs manufacturers outside of Tesla. Every manufacturer has been very slow to adopt NACS. I wouldn't consider a new car without that it and I will absolutely not accept an adapter solution. I don't trust legacy car manufacturers even manufactures like Mercedes that they will keep the car updated and instead use that as a way to push me to purchase a new car. One of the reasons that pushed me to Tesla back in 2018 was they kept their cars updated and provided new features over time. They also had a track record of not changing the looks of their cars that often which I very much prefer. An EV can last significantly longer than ICE vehicles and so you need the ability to not only support the cars for longer through software but also by doing new computer hardware drop in replacements. I want the ability to extend the life of my car not replace it. I have absolutely zero interest in lease deals which every manufacture and dealer push with EVs because I don't drive very far in the city so I keep cars for a long time with low miles. I fundamentally HATE the push from buyers who desire large batteries for range when they don't even use it which has resulted in many of the smaller cars to not be sold here in the US. This is also preventing desired cars from even being made. If Ford would have made the Maverick an EV instead of wasting their time on the F-150 Lightning it would have significantly cost them less to develop and their issue would have been keeping them in stock.
The EV market is absolutely frustrating. Tesla brought these vehicles mainstream and for the most part outside the Cybertruck they have decent products where they have shown willingness to support longterm. Everything else made them undesirable.
Because that's the kind of logic you're implying about your car – that it's more convenient driving somewhere once a week rather than just plugging it in at night before bed.
Now if you reframed the question and said "visit once a week to charge your phone but you wouldn't have to think of the battery or charger rest of the time".. doesn't seem half bad.
I think apartment complexes are where EVs have a bigger problem. What's needed to make EVs a lot more convenient is more L2 charger (or even L1 chargers) in a lot more locations.
I suspect I spend less time plugging in my car when I get home than you do filling up with petrol per annum. Having to stop at a service station is objectively less convenient than plugging in when you get home.
Tesla, for all their problems, is the only manufacturer you can count on prioritizing and long term updating their EVs.
And the Chinese manufacturers, of course. If you haven’t been outside the US lately you don’t realize just how popular BYD is everywhere but here. I’m in Thailand at the moment and they are everywhere. Mexico too.
Is that a euphemism for having an aging lineup? Not releasing anything new -- ??? --> must be prioritizing (huh?) and long term updating old ones?
How does the above fit into your "bot" hypothesis?
your definition of "decent products" is different from mine.
15 People Have Died in Crashes Where Tesla Doors Wouldn’t Open [0, 1]
0: https://www.bloomberg.com/news/features/2025-12-22/tesla-doo...
1: https://archive.is/VpB1H
The incidents people are talking about with cars with electric locking or latching mechanisms I believe are where the door cannot be unlocked because the locking or latching mechanism depends on other systems in the car, typically the 12V power system.
A collision that takes down the 12V system but causes no damage whatsoever to the door or frame can then leave you with a door that would open just fine if you could unlock it, but you can't unlock it because it has no power.
One of their examples involves a driver who called 911 post-crash and reported they couldn’t open the door. Teslas have mechanical door handles on the interior of the front doors. It’s not hard to find. In fact, it’s so obvious that passengers unfamiliar with the car tend to use it rather than the button.
So what happened here? Did he never try the mechanical handle, or did he try it and it somehow didn’t work? Given how easy the handle is to find, I’d bet on the latter. And there’s nothing about this which makes me think your CR-V’s latch would have fared any better.
Did Bloomberg distinguish between “occupant would have been saved if there had been a mechanical handle” and “occupant would have been saved if the structure hadn’t jammed the door”? It doesn’t sound like it.
The basic fact is, people do get stuck inside crashed cars for all sorts of reasons. Electronic door handles add a new failure mode. But I’d like to know how the aggregate incidents compare, not just declare to be dangerous because it’s an additional failure mode.
This is not even remotely close to what I'd call "so obvious." The fact that to some people the button is even less obvious than the nearly-invisible "emergency" handle is not credit to your argument, I think.
There's a reason this video exists, and there is a reason many rideshare drivers with Teslas have stickers all over the place explaining how to use the thing. I suspect that's all related to the reason that Tesla is being investigated for trapping people.
You're right, it would require thorough analysis to fully bottom out (that's what investigations are for)
I have one of these cars. I’ve never had a passenger who couldn’t immediately open the front door from the inside. I have had most of them try to open it the “wrong” way.