Rupert Murdoch Is Launching a Newspaper in California

I have a hunch California is going to a more competitive state next election cycle than people are assuming. Several democrats I know there are absolutely open to voting independent/republican and the tech industry (from the outside) almost reminds me of Michigan a decade ago, where democrats were so confident it was a sure thing. Then Trump came out of nowhere with anti-immigration rhetoric and promising formerly-comfortable auto workers more jobs.

The H-1B via changes he's making, if they go through, will turn some cali voters towards republicans, or have zero motivation to vote democrat.

Given that the newspaper business is in decline, it seems suspicious that Rupert Murdoch, who owns Fox News and the New York Post, is starting a paper in LA. The LA Times has it's own problems, but this would almost certainly make things worse. Why do people think this is happening, and being allowed to happen?