Quiet as a Whisper, Firm Launches Ad Campaign After Lift Used in Louvre Heist
Posted3 months ago
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Elevators
A German elevator firm, Böcker, is launching an ad campaign after one of its lifts was used in the theft of the Mona Lisa from the Louvre, highlighting the company's connection to the infamous heist. The story has garnered attention due to the unusual marketing opportunity.
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