Post Office in France Rolls Out Croissant-Scented Stamp
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The French post office has released a croissant-scented stamp, sparking a lighthearted discussion on the HN community about the innovation, its potential impact, and the cultural significance of croissants.
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There is a pic here and it’s quite nice imo: https://www.wopa-plus.com/en/stamps/product/&pid=105515
https://en.wikipedia.org/wiki/Keeping_Up_Appearances
We'd have to synthesize molecules on demand to get any reasonable range of scents, basically.
https://en.wikipedia.org/wiki/Polyester_(film)
As the movie played, a number would flash on the screen, you’d scratch that number and smell the spot on the card.
https://www.laposte.fr/pp/c/timbre-croissant-au-beurre
In Paris? Sure. You're competing with tourists. Almost any rural bakery? No. You'd have to try to find something shitty.
Indeed. So much so it's often a pain to find good whole bread outside cities.
I was being a bit facetious.
More seriously, the issue with baguette / white bread, aside from drying very fast, is that it's rapid-absorption carbohydrates that are not very healthy and not very filling. Add jam and you have it all. Taking white bread for breakfast every day is not a very good habit. It increases the risk of having a crash in the middle of the morning and of making you nibble.
For this reason, it's a shame it's so spread. Bread used to be whole in France in the past. White bread and baguette appeared in France only at the end of 19th / beginning of the 20th century apparently. So, it's been a French staple, but only quite recently.
Of course I won't argue with taste. Especially that I understand both "sides" here. I used to prefer baguette / white bread and now I largely prefer whole bread (and like anything whole, you should buy it organic; if you don't, white bread might still be the lesser evil). It took some time to get used to whole bread. I still like the taste and the texture of white bread very much, but I don't like the consequences.
Legally, to even call yourself a boulangerie in France you must bake your goods on site, make the dough from scratch, ferment yourself, shape everything yourself... that alone guarantees a certain floor of quality: https://www.legifrance.gouv.fr/codes/article_lc/LEGIARTI0000... There are in fact quite strict laws about boulangeries in France... since a law in 1790 they are not even allowed to pick their own vacation days!
That's more a question of taste, IMO. I found most pizza in the US to be way too greasy and sugary and salty for my taste; but that's what the local tastes expect.
In my experience, the "bad" bakeries are on par with the average bakery in the rest of Europe (at least in countries that do not have a strong bakery culture): they're _fine_, but "fine" isn't really good enough for a such staple of food and culture. Of course, some bakeries are particularly bad and much worse than "fine".
It’s much easier to find better bread and cakes in Germany even in cities
In France, most of it is quite poor quality, rural or city
I hope they don't turn rancid.
Apparently 1837, and the original adhesive was made from potato starch and gum arabic.
Everywhere you go pastries are not even 10% as good as in France. You can pick anything in a semi decent french bakery and it'll be miles ahead of the best pastries you'll find in most places
That's one of the greatest mystery of life to me, all they have to do is copy super simple hundred years old recipes. Why don't they make flans ? eclairs ? croissants ? madeleines ? sablés ? Everyone else seems dead set on baking the sweetest or greasiest things
A small-ish flan for 6 people costs more than than a "sponge" type cake for 12. And the sponge cake is massive in size comparison because of all the air.
And this is why Walmart, for example, will likely never sell proper bread, or other pastry products.
What makes a croissant a croissant is hundreds of layers of properly layered dough, with the right amount of butter between layers, for instance.
Many bakeries have both, the "pur beurre" are more expensive, obviously.
When you look at the raw ingredient price, it makes a lot of sense that they want to use alternatives to butter. Margarine is about 4€/kg, fake butter 8€/kg, real butter 12€/kg, there is about 25g of it in a croissant. Considering that a croissant is about 1€ (outside of big cities / tourist places), that's a significant fraction of the cost.
Also, most bakeries in France don't make their own croissants, pur beurre or not. Even for those that make their own bread. It is quite a complicated process and most bakeries just buy them frozen from a factory and only do the baking. Now, it doesn't mean they are bad, I prefer it when croissants are fully made on site, but I can make do with industrial dough, "pur beurre" however is non negotiable.
Rare. Most bakeries in France serve their local community, and they won't get repeat business if their croissants are shit. There is actually a standard and you can't call yourself a bakery (boulangerie) unless you make your stuff from scratch onsite.
https://www.legifrance.gouv.fr/codes/section_lc/LEGITEXT0000...
They're still better than Costco's "bagels", which do not share any properties of bagels other than the toroidal shape.
That's funny because the typo you made at "croissants" make it sound exactly like this guy says it https://www.youtube.com/watch?v=ScSp4mGIrdE
(Search is so fucking useless these days that I can't find anything about it, but pretty sure it was in New York.)
Naturally, this also poses some serious questions:
- Will this lead to more croissants being eaten? Everyone within reach of such a stamp could be affected. Will bakeries have to brace themselves?
- How will this affect the stamp collector scene? Will they flip upside down to get one of these? Will they eat more croissants?
Only time can tell!
I hope that doesn't spread. I have a generational stamp collection that I'd love to keep expanding.
It is now quite hard to find a really good croissant there.
On the bright side the new Renault 5 looks fantastic [0]
- [0] https://www.renault.co.uk/electric-vehicles/r5-e-tech-electr...
Number of bakeries is stable around 33 000 in 2025, down from 36 500 in 1990 [0][1] Revenues are up for both independant and franchised, and while the franchises grow faster than independants, they represent >90% of the total bakeries.
[0] article and data from 2025: https://boulangerie.org/economie/ [1] article from 2023, data from 2022: https://www.artisans-gourmands.fr/project/la-boulangerie-pat...
> The renegotiation — brokered by the French government — comes as many of France’s 33,000 bakeries face financial ruin amid spiking energy costs spurred in part by the Russian invasion of Ukraine. > > Energy suppliers like TotalEnergies and EDF have agreed to allow the country’s bakeries to renegotiate their contracts if they struggle to pay their bills due to rising energy and crop prices, according to Finance Minister Bruno Le Maire. > > These companies have agreed in principle “to dissolve contracts when prices have risen prohibitively high and unsustainable for some bakeries,” Le Maire told reporters.
The precise number of 33 000 bakeries would mean that all of them faced financial ruin?
That's a bit much.
I remember this was at the time when there was this EU rule which mandate to align the price of electricity on gas. Only Spain and Portugal did not apply it.
We have to remember those oven use enormous amount of electricity and in fact many bakeries do not produce much of what they sell on-site. It is often made in factories.
Funny enough there is a better chance that bread you buy in a supermarket have been cooked on-site than in a small bakery.
- [0] https://thehill.com/policy/equilibrium-sustainability/379737...
What? Source? "Last small independent bakers" What? France is full with bakers. There are bakeries everywhere, even villages have a bakery. Most are mom and pop shops.
And what do you mean "they" jacked up prices? There was a war that severely impacted energy markets, and France had to nationalise the national electricity provider to cover the massive gap because most of that price difference was passed on to consumers. From what I recall, France was one of the countries that isolated the most.
Here's the first search result with the actual picture of the stamp: https://www.thelocal.fr/20251009/french-post-office-rolls-ou...
and yet italian cornetti are better grin