Parents Outraged as Meta Uses Photos of Schoolgirls in Ads Targeting Man

If you’re spending your very limited lifespan and brain power working for these guys, you are the problem. I don’t care that they’re giving you a lot of money.

Parents shared photos of their daughters in school uniforms:

>The children’s images were used by Meta after their parents had posted them on Instagram to mark their return to school. The parents were unaware that Meta’s settings permitted it to do this. One mother said her account was set to private, but the posts were automatically cross-posting to Threads where they were visible. Another said she posted the picture to a public Instagram account. The posts of their children were highlighted to the stranger as “suggested threads”.

Data’s lookin’ uncomfortable:

>With 267 followers, her Instagram account usually had modest reach but the post of her child attracted nearly 7,000 views, 90% from non-followers, half of whom were aged over 44 and 90% of whom were men.

> The parents were unaware that Meta’s settings permitted it to do this. One mother said her account was set to private, but the posts were automatically cross-posting to Threads where they were visible.

If you’re prone to say “you should have known better” about people who use Meta’s products, remember this next time. Remember that most people are not geeks like us, they don’t know that Zuckerberg called them “dumb fucks” for trusting him and every day acts accordingly. Inform them, don’t judge.

I find it sort of hilarious that Facebook's only response to this is "well the pictures were not against the community standards". As if that were the problem.

After all the public quotes from Zuckerberg and all the things the company did, I'm not willing to entertain benefit of the doubt anymore for this kind of stuff.

Will the products please stop complaining.

> 13-year-old ... schoolgirls in short skirts with either bare legs or stockings

why would one post these in the first place?

> With 267 followers, her Instagram account usually had modest reach but the post of her child attracted nearly 7,000 views, 90% from non-followers, half of whom were aged over 44 and 90% of whom were men.

Not uncommon at all. I'd also say her parents are prolly millennials, the supposedly "tech fixer" generation. Next, if their (young women) IG account is a business account they know their metics/audience... You can type in literally any name and an attractive women is going to be the first result on search. Go see who follows their public profile and it'll bear out the quoted metrics above. Finally, this is almost all IG is

It's the most sickening thing I've heard in relation to Ad targeting and exploitation by tech companies in a long time. There is a lot of bad stuff going on but this tops it. And they justified it. They said because its public data in adult accounts its totally fine. This is completely incorrect. They point to the terms and conditions but where is the honour, where is the moral decency. It doesn't exist. People used to say delete Facebook. Now I say boycot Meta.

They probably thought the man they were advertising to was in Japan, where this kind of thing is par for the course.