Musk Has a New Master Plan for Tesla. Uh Oh.

Here’s the direct link to the actual master plan, which apparently is Tesla’s fourth such plan:

https://x.com/Tesla/status/1962591324022153607

Honestly I cannot tell what it is proposing. It goes over some of the past stuff we’ve heard of already - electric cars, solar power generation, batteries / grid storage, autonomous cars, robotaxis, humanoid robots - and then goes on in a vague idealistic way about “sustainable abundance”. But it doesn’t seem to say anything concrete. It could just as well be AI generated.

The most noteworthy thing about it is that Tesla is conducting an experiment in building an AI marketing department. The presentation is slick in a pabulum kind of way. I've seen comments that it looks like AI slop. I think part of the master plan is replacing an increasingly restive gang of influencers with AI slop. Cheaper and even less concerned with its own credibility.