Mcdonald's Is Cutting Prices to Convince Customers It's Affordable Again
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Fast Food IndustryPrice InflationConsumer Behavior
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Fast Food Industry
Price Inflation
Consumer Behavior
McDonald's is cutting prices on combo meals to regain affordability, but users question the overall value and criticize the company's previous pricing strategies.
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But in this case, McDonald's in only reducing prices on some combo meals, not actually reducing prices overall.
But also the menus have changed. I noticed during COVID lockdowns many of them eliminated breakfast all day, and other things. It’s not just the prices. The experience is itself different. I’m not sure lowering prices will bring back customers.
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