Make Product Worse, Get Money
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Regulars are buzzing about a counterintuitive business strategy that involves intentionally making a product worse to boost revenue. The idea, explored in a thought-provoking article, sparks debate among commenters, with some riffing on real-world examples where "worse is better" and others pointing out potential pitfalls. As the discussion unfolds, a consensus emerges that this tactic can be effective in specific contexts, such as freemium models or tiered pricing, but it's not a one-size-fits-all solution. The thread feels relevant right now because it challenges conventional wisdom on product development and pricing, making it a timely conversation for entrepreneurs and business leaders.
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Like I'm not willing to pay certain prices for things like I fly less because the experience is worse than it should be, by a lot and I can't handle paying 10x more for the business class option. So I'm just stuck doing it. And there are plenty of people who are happy to do it still.
So you end up left with a rock and a hard place. Do I not travel? Do I not go buy that thing? Do I not do these things that would possibly add happiness to my life to fight price gouging? Especially when you know that for every 1 of you there are 6 other people happy to pay the price or buy the thing.
It feels like a lot of these big companies are just too big to fail at this point and abuse us for it.
Thinking of boycotts that have worked in the past, they generally had specific demands and a plan to resume normal consumption when those demands were met. The Gallo wine boycott in the 70s was successful. The workers had a clear case, simple demands, a desire to negotiate, and a call to boycott one specific winery until they came to the table. When they did, the boycott was lifted and the majority of boycotters went back to consuming the wine.
On the other hand, if I decided to boycott Gallo wine, they wouldn't notice, because I don't think I've bought a bottle of Gallo in my life, and I haven't given a good reason to do it for other people to join me.
I used to think, "I'll stop shopping here! They'll change their policies!", and yeah, nope, what happens is the company just leans into the customers that remained. So my "boycott" didn't do anything but deprive me of something I wanted.
However, I decided that, at least for a certain set of things, my desire for the thing can be outweighed by my desire not to contribute to something.
So boycott's aren't about me changing a company's policies, they're about me allocating my resources towards the things I want to see in the world.
It took a lot of wrangling to get them to be safe. They were coffins on wheels for decades.
Bigger vehicles are more profitable, easier to advertise (for features and/or as a status symbol), suffer less emissions regulation. They also are more likely to kill pedestrians or occupants of other cars, and do significantly more damage to anything else they hit.
How do I know if the competing app is actually better? I mean, this was the advertising angle for eHarmony about a decade ago - that it was much better than competitors at actually turning matches into marriages. But this claim was found to be misleading, and they were advised to stop using it.
Could a potential customer really get to the bottom of which site is the best at finding a real match? It's not like a pizza restaurant where I can easily just a bunch until I find my favorite and then keep buying it. Dating apps are like a multi-armed bandit problem, but you stop pulling arms once you get one success. So your only direct feedback is failed matches.
Note that "come back" needs to be interpreted broadly. For example, a Osprey backpack--lifetime warranty against most anything, doesn't look like there's any space for repeat customers. But--those of us who would buy something like that very well might want different sizes. And I would certainly recommend them to others who were in the market for a serious backpack. (And, yes, they do honor the warranty--had a buckle snap, I sent them pictures, they offered to repair it, or ship me the part and I do it myself. Took the latter option, a few days later I had a strap and buckle that I threaded through my pack, good as new other than the color didn't match.)
I'm sure I've read that there's one where that is the advertising tagline, something like "The dating app you're going to delete!"
Pretty strong statement to be honest, I wish I'd thought of that.
1. The miracle of markets (supply and demand, "the invisible hand," etc.)
2. The weakness of markets (incomplete information, monopoly, etc.)
The argument with pizza is more like "people like salty, fatty food, so pizza places are incentivized to make their pizza less healthy so that people come back more often"... which is exactly what happens!
So why doesn't a legitimately healthy restaurant come along and take the whole market? It's partly because restaurants aren't just in the business of selling (healthy) food: it's also about convenience and satisfaction and experience. More importantly, that just doesn't fit with how people largely make day-to-day decisions.
The same thing happens with dating apps. People get drawn in for all sorts of reasons that don't necessarily map to getting married, even if finding a long-term relationship is explicitly their goal. Tinder competes with Tiktok more than it competes with other dating apps.
The other problem is that making a really effective dating app is just hard. It's fundamentally difficult to help people find compatible partners, especially without in-person contact. That's compounded by cultural and demographic issues. It doesn't matter how well your app is designed when there's a massive imbalance in genders!
is a crazy remark, but I think you're right. We're living in weird time!
People who uses dating apps are on a very specific mission (to get laid, a.k.a "to meet more interesting people"). They'll optimize their profile to specifically archive that goal.
TikTok accepts wider range of interest-based (instead of goal-based) contents, and have much wider demographic spread. On that platform, you show more aspect of you and your life to your viewers, and that creates a degree of trust and maybe even empathy, both are beneficial in creating a closer relationship.
And it's not just on TikTok, I first noticed the effect in online games. For example, people who act kindly often get a lot of friends, etc.
Meaning for example that if Tinder shows me profiles I find less attractive, I'm more likely to churn to Tiktok. So Tinder will show me profiles of people I have no hope of meeting, to keep me engaged nonetheless.
> The competition is therefore all the other activities that compete for the rapidly growing “discretionary time” of a population
His examples were bowling ball manufacturers competing with lawn care companies, but the idea is the same, go up an abstraction layer, and the competition is for time.
They don't produce food; they produce shareholder wealth. That's their goal.
Healthy food, grown naturally, not sprayed with chemicals, harvested in the last week, is just not a cost-effective plan for them.
It's also not a cost-effective plan for most shoppers who have enough other expenses in their lives that they can't afford their food doubling in price.
Most of us are stuck in globally-horrible local maximums, and we aren't going to get out of them without some external push.
I'm not saying everyone can have the choice to eat healthy, but probably a small majority has.
I live in an area where small, local, sometimes organic producers are gathered to sell their product to the community in a way it is accessible to every budget.
And even in those areas many staples will be industrially farmed and imported from other countries, or at least shipped from far away within the same country.
Did people choose to do that, or why they forced to by increased costs in other areas?
Sure. But 50 years ago, healthcare and education didn't cost an arm and both legs. In those 5 decades, every single rent-seeker that you need to engage with to live has dipped his hand deeper into our pockets.
> I live in an area where small, local, sometimes organic producers are gathered to sell their product to the community in a way it is accessible to every budget....
You forgot the "For the brief period of time their produce is in season."
Only selling what you have, when you have it removes a lot of costs from food supply chains. If, like the local grocery, those small, local, organic producers had to keep you fed 24/7/365, their prices would go up - by a lot.
I am also pretty confident that those small, local, organic producers aren't the source of most of their customers' caloric demands.
I bet the least healthy options in people's shopping trolleys are some of the most expensive items. Cakes, biscuits, chocolate, ice creams, alcohol, pre-prepared meals, etc.
All that is to say - I’m not sure I agree that supermarkets are the cheapest outcome for food. Locally grown food can be substantially cheaper. What we give up is the year long availability for any kind of produce we could dream of. Instead we eat seasonally and we eat what is available. It requires a shift in cooking practice from “I want to make X - I am going to go buy A,B,C ingredients” to “I have A,B,C - what can I make with this?”.
Maybe that lack of choice is an unacceptable trade off for some - for us we find it fun. It’s well worth cheaper, better tasting (really cannot understate this part), and substantially longer lasting produce. It’s actually crazy how long the produce we get from the farm lasts - we have basically zero spoilage now.
I just wish we could get food like this year round - and I am considering buying a second share next year entirely to can it. So maybe it will be possible!
It's not just "not cost-effective", it's not technically feasible.
Do you want to grow enough food to feed maybe a couple of dozen people and spend every waking minute doing it, or do you want to scale out to feed everyone including the vast majority of the population who do no useful work?
Even from an environmental perspective the arguments are dubious. The yields on organic food are much lower which means you need more land under production, land that could have been left to the wilderness.
There have been some rumblings about the nutrient qualities of certain food goods. You also hear about European vs. American vs. garden-grown in terms of qualitative differences. I've even seen it quantitated, indeed there was a documentary surrounding this [0]. There's a researcher that took historical records of micronutrient measures and compared them against modern cultivars, finding a decline in the per-volume contents.
I think it begs several questions about modern practices in agriculture beyond increased volume yield which is too often in the limelight. It just reminds me of Pika, which is associated with micronutrient deficiencies.
[0] https://m.youtube.com/watch?v=ngjAqzam0fU
The lesson is in revealed preferences. One of my friends, live him to death, has been trying to lose weight since forever. When we try to eat together, hell judge the food. Either what's in my pantry/freezer or from the restaurant we go it. He keeps talking about keto as well. He's pretty knowledgeable about things by this point. But he keeps being unable to lose the weight! Yet no matter how much he tells me or how right it actually is, the lesson is on revealed preferences, aka he's got a ton of dominos pizza boxes hiding out in the trash that he's been eating.
Losing weight is pretty simple. Just stop eating such much food. It's not easy though, unfortunately. That food is pretty delicious. All dating apps have to do, which coffee meets bagel was doing at back when, is rate limit the matches given to women. Let woman rate as many men as they want, but only show women the to p 15/whatever matches so they aren't overwhelmed. it's so obvious and simple, but hard to put into in practice, for reasons that have zero to do with anybody's ability to write code.
Really true. Most of dating seems to be dominated by that people want to be comfortable and dating is an inherently uncomfortable experience at times and many people seem to have a hard time with it.
I’m writing this as someone that made the conscious decision to face every form of uncomfortableness in dating if I noticed it was needed. Some people look at me bewildered with how I met my wife. They found what I did was way too much effort. But I am thinking to myself: you’re going to spend the most time with them! You better be damn sure that you’re long-term compatible.
Yet, enough people seem to act the whole process is more like buying something from your local Chipotle/<name your favorite establishment> where comfort is king.
Ultimately, these kinds of things go in cycles with the population varying between choosing cheap and trashy products and choosing expensive, quality products.
Because there's at least two additional parties to concession revenues beyond the venue operator: the home team, who often takes up to 50% of the revenue, and concessionaires, who employ the servers and supply the actual food.
Venue operators and sports teams don't like the liability and cost exposures of serving food, so they farm it to a third party. And rather than carve that up into multiple competing vendors, most modern large venues hand it to a single hospitality company, who uses scale to lower costs and offer a lower share of revenue in exchange for exclusivity over all venue food service. Without competition, they can jack the price up.
Worth noting two things on the "why not raise ticket prices" angle: ticketing is moving in the same outsourced direction as concessions, and ticket prices are going up anyway (up >100% since 1999[1]).
> Across pro sports, Matheson says, teams are making the determination that "they can make more money selling fewer, more expensive tickets rather than lots of cheap seats."
Most venues have given up having their own box offices and farm that out to StubHub, TicketMaster, etc. Same motivations, same result: the venue spends less by contracting out ticketing, the team gets a bigger cut of the revenue, and the ticket vendors get exclusive control not only over selling the tickets but reselling them, with dark patterns like dynamic pricing and fees piled onto the buyer at every part of every transaction.
Both wipe out all competition on both quality and price. Everyone benefits from it except the consumer, who's the only party who can't choose. Apply that pattern to existing fanbases grown over generations during eras of better prices or quality and you get a captive audience who complains constantly but never quits spending, so there's no pressure to lower prices or improve quality.
1: https://www.npr.org/2025/10/23/nx-s1-5561909/ticket-prices-s...
But of course they can choose. They can choose to not go to those events and venues and do other things with their time.
And I expect that pro sports will look back on these moves and realize that they cannibalized their future fan growth for higher revenues today. I go to fewer pro sports games than I might otherwise both because of the absolute cost and because it feels bad to pay a bunch for a ticket and then also have to pay like $15 for a hot dog. And I take my kids to fewer than my parents took me to for similar reasons.
And the die-hards will put up with just about anything. But not everyone is a diehard. On the margin, people who might have watched the game some night will find it too much of a hassle or expense and skip it. And if they do so enough times, they'll get into other patterns and stop caring as much about the team, or the sport, and so on.
What we're talking about here is elasticity of demand. For some people and some things, the short-term demand is very inelastic. But in the long term, it's not. And maybe the people making these decisions have better models of that than I do and they're going to continue to raise revenue with customer-hostile choices. But maybe they just don't care what happens past the next quarter or two and years or decades from now it will be clear they fucked up.
My friend who were big time fans of a certain Southern California team also completely abandoned an interest in sports when the team moved to LA. I asked one buddy what he did with his season tickets. "Burned 'em." He also used to put $1,000 every year on the team winning the Super Bowl. My other buddy threw all his fan stuff like a jersey in the rubbish.
But they'll pay $100 for a ticket, feeling it's reasonable, and then end spending $120 on concessions and beer anyway. The smells, sights, atmosphere and wanting to "just enjoy it" are compelling forces to reach for your wallet IMHO.
Consequence of the above is that marketing and anecdotal evidence are much more influential factors in purchase decisions than quality of the product. Using marketing campaigns to brainwash people is significantly easier (and cheaper) than improving a product enough for them to notice – especially if the product already has a zombie customer base that chooses a familiar brand out of habit rather than merit. We have built a world where money is valued over value, and making better products is often a terrible business strategy.
If you search on Google Flights, the seat pitch is clearly displayed, or you can use third party tools like Seatmaps.
But many people use airline sites directly, don't understand or care, or as the article correctly asserts, care more about the price than anything else.
Even between the EU and America there are differences in regulation with the EU often getting the stronger regulation first.
This video is my source for all of this: https://www.youtube.com/watch?v=dVI-vFq39-I
I've done my best to remember most of it.
So the author's list of 'Why Stuff is Bad' should * certainly * include 'lack of anti-trust laws and enforcement'. Rent-seeking, anti-trust, regulatory capture should all be mentioned in this under-thought blog product.
Seriously, not mentioning useful regulation and standards as a countermeasure to the negative trends the author describes seems like willful blindness.
[1] Phoebus Cartel https://en.wikipedia.org/wiki/Phoebus_cartel
That's why that one bulb that's been burning for a 100 years in a firestation somewhere is only just glowing.
A company's strategy, tactics, and individual decisions are always constrained by its competitors, customers, societal laws and norms, etc. For example, if a company faces a competitor that is grabbing market share by offering a cheaper product that is slightly worse, the company may have no choice but to lower the quality of its products so it can compete successfully.
Isn't this just your "information asymmetry" point over again?
The average user has no way to actually compare outcomes between dating apps - at best, they can run a limited A/B test on short term outcomes (do I go on a lot of dates? Do I click with my dates?), or they might have anecdotal evidence from the success/failures of their friends dating on the same apps.
You need OEM parts, or you can't simply buy a piece that broke, but you need a whole module.
The trend seems to be locking crap with software.
So in a way, while they improved greatly in terms of safety, maintenance and parts it's completely absurd.
Because this someone will start doing the same thing.
The article feels like a very naive perspective.
Dating apps make this dreadful process much faster IMO.
I met my wife through one of these popular apps, but I had a process where I serially dated dozens of women over the course of years, optimizing for volume not for matching score.
Many girls I dated were great but it took years until I finally met the one I could actually marry.
In comparison my parents grew up in a small town and were pretty much set for marriage by their parents when they were very young. They spent almost 60 years together.
The key variable is how long that gap of time is. In the online dating example, if the dating app does a sufficiently great job you will never return. A milder version: if the used car salesman gives you great value, you might be back in 10 years. This creates very weak incentives for good service, so more predatory tactics dominate.
The dating example is an example of the Shirky principle. The others are not.
Oh, they do. But Match Groups buys it and either:
a) they get to cover certain niche of the market they weren't monetizing (Indiamatch, Chispa, Ldsplanet...)
b) they leave it to die so people move to other apps (Like OKCupid, the only app I know that has less features with every update)
Just check their brands [0]: Match, Tinder, Hinge, OKCupid, Plenty of fish, Our time, The League...
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