Is Google's Discovery Role Weakening in a No-Click World?
Posted3 months ago
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The article discusses whether Google's role in online discovery is weakening due to the rise of no-click searches, with the sole commenter questioning the article's premise and methodology.
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Oct 6, 2025 at 8:38 AM EDT
3 months ago
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Assistants increasingly pre-allocate answers. Brands appear — or vanish — without a click. Google still mediates discovery, but often invisibly. Traffic stability can be misleading. Boards risk assuming safety while competitors substitute inside assistant answers. The verdict: Google is not collapsing, but its power is being hollowed out from above.