Iphone Pocket
Postedabout 2 months agoActiveabout 2 months ago
apple.comTechstoryHigh profile
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AppleIphoneProduct Design
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Apple
Iphone
Product Design
See also iPod Socks - https://news.ycombinator.com/item?id=45889602
Apple has released a $150-$230 knitted 'iPhone Pocket' accessory, sparking widespread ridicule and criticism on HN for its perceived absurdity and high price.
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Nov 11, 2025 at 5:17 AM EST
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You don't think that's innovative?
This genuinely has to be a gag.
You can briefly see them in this ad: https://x.com/tim_cook/status/1748337010191077462
Instead of making the thing out of 2D pieces of fabric, even stretchy knit fabric, and sewing those planar shapes together into something 3D, they made this as one continuous knit object that adds and drops stitches to give it shape without seams. The machines and programs that manipulate the yarn and partial garments, tying knots at crazy speeds to create something 3-dimensional out of something 1-dimensional, are just astonishing. Equally astonishing is the fact that with two sticks and their hands, it's not that challenging for a human knitter to do the same. I think that "knit a sock" is one of the most challenging tasks to give a humanoid robot.
The great thing is that this type of person will tell you they are not in it for the money. As long as they can "buy more string" with the proceeds (or whatever their materials are), they are quite happy.
see also: half of apple's product
What you're saying is that these people don't do this in order to make a profit, they gain other benefit.
My point is that the cost/labor to produce an item has no real relationship to its sale price in a free market system.
If that, in my experience.
"I've got some wool going spare" is a common anecdote.
Everyone makes that rule and no-one sticks to it XD
I have decided to up the cost by taking up fleece processing and hand spinning. Even on the wheel, it takes another twenty hours to clean, comb, and spin enough wool for a pair of socks.
If I were doing this for income, I’d definitely get faster at all the steps.
As I pick up more of the steps in making clothes, it’s mind-boggling how cheap even “luxury” clothes like the 500 EUR pants discussed above, much less my sturdy midrange jeans (Tom Tailor, 60 EUR, pockets that hold an iPhone 13 mini, even in a ladies’ cut), are.
Though it's worth mentioning that some people are jumping into hand crafted stuff as a business first, cranking out subpar cookie cutter designs and while not terribly expensive and still a minority it's worth making sure you support people who care about the craft first. A category to watch out for is minimal leather wallets, while quality leather and correct thread selection practically guarantee the wallet will last, the care put into making it determines how enjoyable it will be to use.
The strap and bracelet are both really nice though, do recommend if you aren’t very price sensitive.
Ugh
For example the Osaka Expo theme is "Designing Future Society for Our Lives". Or the retail store f.k.a. Tokyu Hands says, "Our concept is 'Create your own life in your own way with what is available within reach.'"
This looks kinda lame. I already have a pocket for my phone, it’s my.. pocket. Or I can throw it in any other pouch if I don’t have pockets.
As Steve Jobs intended.
(Like, really. I think the original "one more thing" presentation was also so powerful became he could just casually pull some next-gen tech out of his pocket)
This company has become such a joke. Maybe Apple should start being concerned about building computers that Just Work well again rather than continuing to flounder after Cook's obsession with bad fashion.
I suppose the underlying message here is that, if you can no longer innovate, shill overpriced purses instead.
I realize this is a “limited edition” item but it seems to me as being way off brand.
If for some reason they ignore the low battery warning that occurs days before it runs out of power and it actually dies, 2 minutes on the charger will provide enough charge to get through the rest of their day.
Yeah, no one you know has that problem. For the people for whom it's a problem, it's a problem! You can dismiss them and say well they shouldn't be like that, or that they're being crazy, but at the end of the day, even after you've called them crazy and don't care about them, they're still them, and they still have to deal with a mouse that doesn't work for them. They still have to deal with the problem. Severe untreated ADHD means poor time management, low executive function, and zero impulse control. This means waiting until right when the project is due to start working on it, this means emotionally the user is panicking, so having to sit still and let it charge is physically painful.
Yes, neurotypicals don't have this issue. Good for them! Apple isn't the problem user's therapist, that user can't access healthcare anyway, and it's their problem, not yours.
The charging point on the bottom of the mouse is fine.
This is more like an ancient and near universal practice being applied to a modern tool, rather than a totally new thing in itself.
But, for me, it does seem like we're going in a functionally poorer direction. Just a few years ago I could have a computer I could fit in my pocket. I can't buy that anymore. The fact that people are selling modifications to these devices (cross body slings, cases with those weird pop up things on the back so you can hold it one handed) to me means we've missed the mark on design. For more than a decade we had a great one handed computer that'd disappear into my pocket. No longer.
Note: the other thing I like about the SE is it was comparatively cheap. I will never get close to spending $1000 on a phone. Apple doesn’t want me anymore.
The collaboration is with Issey Miyake. Steve Jobs black turtlenecks was Issey Miyakes:
https://www.forbes.com/sites/jenniferhicks/2022/08/10/heres-...
(As an aside, I swear by pants from the Issey Miyake Homme Plissé collection. Since investing in some pairs about 10 years ago, I have hardly worn anything else—no other pants match their comfort. The iPhone Pocket is of course ridiculous anyway.)
I usually buy cheap clothes and mend them and ten years for a pair of pants isn't unusual for me. I probably haven't spent $500 dollars on clothes in a year ever in my entire life (except maybe the year I bought a suit for getting married).
I guess I'm just genuinely curious how you found yourself in the position of even contemplating $500 for pants.
I'm sure the branded ones are "better" but is it to scale with the price? Are Levi's 4x as good as cheap ones? Are these Steve Jobs ones 16x as good?
I've heard that Common Projects are pretty good at a $400 retail price point, but it sounds like you got something else.
Like with anything else, buying Common Projects you are paying for the brand (the subtle gold lettering on the side of their shoes).
The most comfortable shoes I’ve ever owned. I remember describing them like “walking in clouds”.
Never bought any of them and all the other pairs I got from different brands in the $200-$400 bracket have been awfully disappointing
Almost all clothes is destroyed by the washer and the dryer, not by wearing.
I play tennis regularly and only go through a pair of shoes maybe once a year or every 18 months. I always pay extra for a higher quality and more durable pair because they last. I only use the shoes for tennis - I put them on when I enter the court and take them off when I end my session. The shoes probably run me $180-200 but totally worth it if they can last me 100+ hours.
Maybe he's amortizing them.
He says they've lasted ten years, so that's $50/year.
If they last another ten, that's $25/year.
Oh, great. Now I've invented Pants-as-a-Service.
If you forget to renew then the zipper stops working.
But also, quality has diminishing returns in basically every category. At the low end, it's extremely efficient to improve the quality of your product and charge a bit more. At the high end, you can't make any more inexpensive moves to set yourself apart, so you use higher end materials, fabrication methods, and workers.
To be honest, I did abandoned school as quickly as I could and my math skills aren't that of my peers, but 5x times as much is pretty "much more expensive" for most people out there, not sure how someone can say else with a straight face. $100 vs $500 would easily be a "Can I eat properly the entire month?" decision for a lot of the population.
The right comparison is "For people who can spend $500 on a pair of pants, what is the financial difference between $100 and $500?"
For most of that subpopulation, not much.
I'm seeing a range of around $33 to $60 at the moment, with other brands dipping under $30.
https://www.jcpenney.com/g/men/jeans?id=cat100250010
Ron Johnson of Apple Store fame famously tried to change this when he became JCP's CEO and...barely lasted a year!
Maybe there was some significant quality degradation. They recently added elastic fibers to like their entire khaki shorts line, which makes them dramatically less durable. I bet they did the same here.
If you're seeing 501s that are $30 and 501s that are $100 I can promise you there's $70 of difference between them, having shopped at WalMart and at flagship stores on 5th Ave - basically every "trusted" brand in a big box store is cutting every corner possible to be there and either the product suffers for it or the people are exploited in making it. Fast, cheap or good: pick 1 and a half.
Median weekly salary is 1159 according to BLS. That’s 7% of weekly salary vs 43% of weekly salary.
Also, stop being weird and antagonistic - they weren't "fake", it's called a "mistake" you brick.
- A button that just "clicks". Most pants I usually owned had a traditional pants button. Those more expensive ones had buttons that just "clicked". Away goes the worry about a button falling off while you are on the go. - Pockets with hidden zippers: My pants have pockets and in those pockets are smaller pockets with a zipper. Perfect to store things that are small and easily lost.
There are more "features" but those are the important ones. The most important feature is just the material that is used. I barely feel it. Also the company that makes those pants makes other things as well. I ordered a lot of cloths by now and the amazing thing is that everything they make fits me perfectly. I don't know how they do it… When I usually buy pants I have to try on like 10 pants to find one that fits. Even if I pick the "correct" size.
I had one with these as well, although probably not of the same quality, and I always feared the zip scratching the screen of my phone when putting it in my pocket.
I managed to get the same experience for free by losing weight.
I lost around ~9-11 kilos over the last year and a half and went two sizes down in pants (went from european size 50 to size 46, with a few more kilos to lose until i can wear 44).
It's incredibly nice to be able to pick pretty much any pair of pants/jeans my size and have it fit pretty much perfectly.
The pants I wear are still usually either from OVS (https://www.ovs.it) or from Doppelganger (https://www.doppelganger.it/it/uomo/abbigliamento/pantaloni....) but they fit me almost perfectly.
https://www.youtube.com/watch?v=xcjLEwZqcQI
I wonder if it fits an iBrator:
https://www.youtube.com/watch?v=sP9Ef_KQTTI
It takes a lot of skill, talent and dedication to pull out a massive rip-off bullshit like this and have millions of fools buying it.
Really? Lot's of value there...
Like a new OnePlus Nord N30 5G is around $250, and Samsung Galaxy A16 approximately at $200. And Samsung Galaxy A14 5G is between $120 to $160.
True story: when I got the iPhone 5 the first case i used was a home made fabric slip. Fashion really does come and go in cycles.
[0]: https://en.wikipedia.org/wiki/IPod_Socks
Is this satire?
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