Google Adds Guidance on Javascript Paywalls

Posted4 months agoActive4 months ago

MilnerRoute

3 points

2 comments

searchenginejournal.comTechstory

calmneutral

Debate

10/100

SEOJavascriptPaywalls

Key topics

SEO

Javascript

Paywalls

Google provides guidance on implementing JavaScript paywalls for SEO.

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53m

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01Story posted
Sep 2, 2025 at 12:11 PM EDT
4 months ago
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Sep 2, 2025 at 1:04 PM EDT
53m after posting
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04Latest activity
Sep 2, 2025 at 2:13 PM EDT
4 months ago
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Discussion (2 comments)

Showing 2 comments

benoau

4 months ago

1 reply

> Some JavaScript paywall solutions include the full content in the server response, then use JavaScript to hide it until subscription status is confirmed. This isn’t a reliable way to limit access to the content. Make sure your paywall only provides the full content once the subscription status is confirmed.”

> Why: To help sites understand challenges with the JavaScript-based paywall design pattern, as it makes it difficult for Google to automatically determine which content is paywalled and which isn’t.”

Something smells about this...

MilnerRouteAuthor

4 months ago

My first thought was that Google wants to stop crawling paywalled content (and then later displaying it in their "AI Overviews".)

But I wonder if this penalizes paywalled content. (If it's not crawled, then isn't it also no longer indexed in search results?)

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ID: 45105015Type: storyLast synced: 11/17/2025, 10:06:49 PM

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