French Supermarket's Christmas Advert Is Worldwide Hit (without Ai) [video]
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A heartwarming French supermarket Christmas ad has captured hearts worldwide, and what's striking is that it was crafted without AI. As commenters raved about the ad's universal appeal, a lively debate erupted around a McDonald's AI-generated ad, with some finding it hilarious and others cringe-worthy. While some dismissed the AI controversy, saying "who cares? It's a commercial," others argued that the tech detracted from the ad's humor and quality. The discussion highlights the subjective nature of creativity and the blurred lines between what's "artificial" and what's not.
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I guess the McDonald's ad didn't need words either, but it was just depressing and awful.
(Which is a shame, as IA video generation can do much better if the author cares a bit about what they're doing).
How to make your corporate response sound even more AI than the actual AI...
> "And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.”
If it didn't even save time, then what was the point?
I guess that will speak to if you will find the ad funny or just depressing. I don't think the Ai helped either way.
As if people are not "cooking" the exact same food bought from these supermarkets.
Salads being a healthy, low-calorie thing is an idiocy; it's only possible if you don't use any dressing, and at this point you are only eating crunchy water. Otherwise, the oil in the dressing is over 800 kcal per 100g. Most people will put the equivalent of 50-70g of bread just as dressing in their salad. It's mostly fat and not feeling.
In other words, it's extremely dumb to think salads are healthy; only fat women believe that shit and this is exactly why they end up like this.
Salad is a stupid meal for rich people to feel superior. It's wasteful and plain stupid. And if you are actually a worker (or someone who needs to be physical), you are ingesting the wrong type of calories. But that's the whole point. It's not sustainable for a worker; thus it is a class signifier.
You are an idiot, I'm not your buddy, go fuck yourself.
I think Brits tend to be more cynical than Americans, though, so it kinda tracks.
https://www.youtube.com/watch?v=WMUWrBKHoKc
I mean, that's just depressing to watch :(
PSA: if you have family meltdowns playing Monopoly, try following the rules and allowing auctions of un-bought property. At least the game may eventually end then. Or just don't play games intended to be teachable "well isn't this shit" moments.
Merry Christmas!
Can you elaborate on this? It doesn't match my experience at all.
I disagree; art both reflects and influences culture. If we don't discuss and explore the subtext of things, we're impacted without understanding, and that's never a good position to be in.
Fish don't appear to have the ability to speak or engage in social relationship with other animals in the story, so it makes sense to eat them. Like vegan find it OK eating mushrooms even though they are closer to us than they are to plants.
Mushrooms are the fruiting bodies of fungus. Complaining about eating those is akin to complaining about eating apples; you’re not harming the tree.
For example the honey bees make honey for a reason, just as apple trees make apples for a reason and maple trees make a sugary sap for a reason. "So that humans can eat it" isn't the reason in either case. The apples and maple syrup are categorised differently by vegans because the trees aren't animals. That's still an arbitrary line, but so are most things.
For themselves. To eat. So it’s easy to understand the argument that you’re harming them directly by stealing their honey, which is the result of their labour.
But surely there’s nuance there. I don’t doubt there are ethical growers who provide bees with an extra nice and controlled environment, plus care for them and help them fight pests, and thus feel like taking a share of the produced honey is a fair trade. The bees might agree.
> "So that humans can eat it" isn't the reason in either case.
But it is. In the case of many fruits, the goal is for an animal (humans included) to eat them with seeds included then poop them out (bonus fertiliser) somewhere else.
> That's still an arbitrary line, but so are most things.
No disagreement there, but I don’t see how any of that is relevant to my comment. I was correcting a misconception about mushrooms, not debating the nuances of veganism.
Unlike the maple tree, we do know how to substitute the valuable honey for nutritionally similar but cheaper alternatives - you can buy suitable food commercially because this is a whole industry, nevertheless, vegans object to our intervention, the bees didn't make nutritionally equivalent bee food, they made honey. Even farmers who choose to calibrate and remove only some honey, judging what will be enough for their colony to survive, are considered not to meet vegan requirements for the same reason.
To the extent there's a shared definition it really is as simple as originally explained, animal: not OK, non-animal: fine.
One of my professors (who is now vegan) had an ethical rule prohibiting eating things which, like him, had backbones. Same idea, it's more similar to me, therefore don't eat it. All such lines in the sand are somewhat arbitrary.
Many might, but many don’t. This is a prime example of why fighting over the label is counterproductive. I have no desire to nitpick over what makes one a vegan or not. That’s a waste of everyone’s time and only generates unnecessary conflict. It is not only detrimental but boring.
Many might, but many don’t. This is a prime example of why fighting over the label is counterproductive. You’re putting a bunch of different people in the same sack and criticising them for something which the group is not consensual on.
Again, I have no desire to nitpick over what makes one a vegan or not. That’s a waste of everyone’s time and only generates unnecessary conflict. It is not only detrimental but unbearably boring.
Do you think no physical arm is done to an Apple tree for it to give fruits? You should read about fruit tree pruning then…
> But it is. In the case of many fruits, the goal is for an animal (humans included) to eat them, seeds and all, then poop them out (bonus fertiliser) somewhere else.
Which we don't. So we're doing exactly the same thing to tree as we are doing to cow: abusing a natural process that's designed to feed their babies.
> I was correcting a misconception about mushrooms, not debating the nuances of vegan opinions.
There's no misconception about mushrooms.
> It’s much more important to strive to be progressively better than to aim for perfection and fail.
The problem is that there isn't an objective definition of “better”. As heterotrophs we can only survive by destroying other living thing. This is a curse we must live with.
Which living thing is fair game is fundamentally an arbitrary position driven by our subjective moral values. You have to draw a line, but there's no valid reason to say that the line must be drawn at the Animalia border rather than at the Tetrapod (which means fish are OK to eat). Most of the arguments that apply to the animals as a whole also apply to most multicellular beings anyway (including the existence of a pain-like mechanism).
You are free to have stronger emotional bonds with a fish than with a mushroom or a plant, but it's in no way more rational or objectively better than when most people refuse to eat dogs and horses but are fine with cows.
On the other hand the bee social structure (not sure what the right word to use here) is so brutal that taking their honey seems to be just keeping pace. :)
Why are eggs a problem for vegans then? They are quite literally the fruit body of birds. Milk and honey should be even less problematic, as it's not even made of cow or bees.
> [...] exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, [..]
While ecology and health are cited by some vegans, many (if not most) of them are interested in avoiding unnecessary cruelty. That's why there's a discussion where some people define themselves as vegan but do eat musles and other "nerveless" animals that are not considered sentient. On the other hand bees, cows and chicken are sentient and most of they don't have a lot of fun at the farm.
[1] https://www.vegansociety.com/go-vegan/definition-veganism
Of course that's not the point of the ad and I don't blame them for not making it a philosophical discussion, but it's the same approach that Madagascar uses (spoiler for a 20yo movie) to resolve their main conflict and both feel like cheating - if the penguins can think, I always thought, then so should the fishes.
I think the argument is “meat is murder because you can survive without it”. Doesn’t work for the wolf, but I mean, it’s literally a story being made up for a child, and animals in those are allegories for humans.
I can choose to not eat meat and live healthily, but I’m not going to feed only vegetables to a pet cat, who needs something different. To each what they need, as ethically as possible. When you can minimise harm, do.
Now we can debate if it's "natural" but that would open the horizon to other aspects of cat's modern live.
> No differences in reported lifespan were detected between diet types. Fewer cats fed plant-based diets reported to have gastrointestinal and hepatic disorders. Cats fed plant-based diets were reported to have more ideal body condition scores than cats fed a meat-based diet.
> Cat owner perception of the health and wellness of cats does not appear to be adversely affected by being fed a plant-based diet. Contrary to expectations, owners perceived no body system or disorder to be at particular risk when feeding a plant-based diet to cats.
https://link.springer.com/article/10.1186/s12917-021-02754-8
Extremely debatable and seems very dependent on your personal genetics/ethnicity. Just because you don't drop dead doesn't mean it's ideal; people can live underground too…
Consent removes a bunch of ethical issues.
It's absurd to make kids believe a wolf can stop eating animals and become nice and friendly.
https://www.nbcnews.com/video/video-shows-wolf-appearing-to-...
It's hard to measure on Youtube due to the weight of paid views but still.
Anyway, it's a cute ad.
This one copy on X has 27 million views: https://x.com/pawcord/status/1998361498713038874
The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.
...slopagada
The company is virtue signaling and you're falling for it. Jesus Christ.
Enjoy your simulated steak.
It is true!
And as a (very occasional) customer, I like that this company is signalling that it does not oppose inclusion and doesn't mind questioning "traditional values" (the wolf eating animals).
Many actors these days (both companies and political figures) are very much signalling the contrary, so some kind of signalling is absolutely useful.
Is that the way people say "advertising" these days?
I think people will make reasonable decisions about whether or not to purchase food this winter with or without the "malicious influence" of these ads.
It becomes funny how hard they try to move us. And in the end it's just for a supermarket.
Wasn't it even Tron who missed out on the special effects oscar because they "used computers"?
It's interesting that it's no longer "computer bad", now it's "AI bad".
Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.
In the case of this ad.. it’s okay?
If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.
Having to do things for-real also kept things grounded. Modern action movies are often cartoon-like with supposedly human characters stringing together super-human moves that’d leave a real person with dislocated shoulders, broken bones, and brain damage, because they’re actually just CG, no human involved.
I think this might be your nostalgia. The thing looks different in different scenes, and there's a scene that feels like it's a guy inside from the way it moves. So I disagree that Alien is peak special effects. (still peak over things. Peak ambience for sure)
Alien nails it like 80% of the time (I've watched it twice in the last year, in 4k on a wall-size screen, so it's fresh for me). It's an early, major example of getting it damn near perfect pretty often. Not every shot's great—like, about two-thirds of the shots of the exterior of the landing craft look like a miniature, not as glaring as a Showa-era Godzilla or anything, but you can tell—but it's still a better average than modern computer-heavy movies. It's one of the earliest that's exhibiting the potential of peak pre-CG special effects, if not nailing it all the time. But, very few movies nail it all the time, including modern ones doing the computer graphics thing.
https://youtube.com/watch?v=xbZMqS-fW-8&t=11m15s
But only bad CGI is visible. I guarantee you have watched CGI footage and not noticed. At all.
The problem over the last decade or so hasn't been the technical limits of CGI, but studio unwillingness to spend enough on it to make it good.
And directors have also become less creative. You can find UK newsreels from the 50s on YouTube, and some of the direction and editing are superb - a beautiful mix of abstraction, framing, and narrative.
Most modern directors don't have that kind of visual literacy. The emphasis is more on spectacle and trying to bludgeon audiences into submission, not on tastefulness and visual craft.
Fury Road is pure wall to wall CGI. People keep pointing to it as some example of doing things with live action when the entire movie is soaked with CG and compositing.
https://www.fxguide.com/fxfeatured/a-graphic-tale-the-visual...
There's a good chunk of modern blockbusters that will CGI everything in a scene except the lead actor's face - and sometimes that too.
Like Top Gun: Maverick, Ford vs. Ferrari, Napoleon, The Martian, 1917, Barbie, Alien: Romulus... to name just a few: https://news.ycombinator.com/item?id=46238167
Well, I guess it wasn't exactly distracting in Barbie because that's practically a marionette movie a la Thunderbirds, so it's not really trying not to look off.
You can check the youtube link I posted. You'd be hard pressed to notice the good CGI in those movies.
> I found it distracting several times in I think every one of those
Honestly, I really doubt you noticed that much CGI. Well, unless you go in already primed to discount everything as CGI (whether or not it's actually CGI).
Predates computers, they used to paint out wires and whatnot by hand and it usually looked just as good.
> Compositing
Predates computers. They've been doing it since forever with miniature overlays, matte paintings, chromakey, double exposures, and cutting up film negatives with exacto blades.
> color grading
Literal cancer which ruins movies every goddamn time. The fact that they shoot movies with this kind of manipulation in mind changes how they use lighting and makes everything flat with no shadows, no depth, everything now gets shot like a soap opera. This also applies to heavy use of compositing too. To make it cheaper to abuse compositing, mostly so the producers can "design by committee" the movie after all the filming is done, they've destroyed how they light and shoot scenes. Everything is close up on actors, blurred backgrounds, flat lighting, fast cuts to hide the lazy work. Cancer.
I'm talking about Fury Road too BTW. It's crap. Watch the original Mad Max, not Road Warrior, then watch Fury Road. The first is a real movie with heart and soul, the world it depicts feels real. The latter feels like a video game, except it somehow comes out looking even less inspired and creative than the actual mad max video game that came out at the same time.
But yeah, they made some real weird cars for the movie. That's fine I guess. The first movie didn't need weird cars, it had this thing called characters. Characters who felt like real people, not freaks from a comic book.
They've also been doing color grading forever - digital just makes it way cheaper and easier. Before, you'd have to do photochemical tricks to the film, and you would use different film for different vibes.
I'd argue that the ease of digital manipulation has led some studios to do what you say - postpone creativity until after the movie is mostly shot, which leads to that design-by-committee feeling. That sense of 'don't worry, we'll fix the lighting it the editing room' is the same sloppiness as 'and then the big gorilla will use his magic attack and it will look really cool,' without any thought given to it's actually going to look like. But that's not really a failure of CGI itself - that's a failure of vision, right? If you procrastinate making artistic decisioms for long enough, there's not actually going to be any art in the movie once it's done.
I have watched the original Mad Max, and it was pretty alright. If I had watched it at the right age, I probably would have imprinted on it.
With respect to Mad Max, I think it aged like a fine wine. I didn't first see it when I was young, I saw Road Warrior first. But Road Warrior and everything after it is very camp. Mad Max is more grounded and feels like a commentary on our times, not pure fantasy spectacle. I think the best time to watch Mad Max was the 70s, and the second best time is probably today. In the 90s or 00s it wouldn't have hit right.
None of this is true. You can't shoot plates and do whatever you want later. Even basic effects shots take intricate planning. They were talking about cleaning up mistakes and small details.
which leads to that design-by-committee feeling
I'm not sure what this means in the context of a movie but it isn't how movies are made.
There are art directors, production designers and vfx supervisors and they answer to the director. Movies are the opposite of design by committee. It isn't a bunch of people compromising, it is the director making decisions and approving every step.
that sense of 'don't worry, we'll fix the lighting it the editing room'
This doesn't happen because it isn't how anything works. You can fix lighting in editing.
the same sloppiness as 'and then the big gorilla will use his magic attack and it will look really cool,' without any thought given to it's actually going to look like.
Enormous thought and planning is given to every stage. This idea of not liking lots of effects in fantasy or comic book movies and then attributing that to sloppiness or apathy simply does not happen in big budget movies. There are multiple stages of gathering reference, art direction and early tests, many times before any photography is shot.
If you procrastinate making artistic decisioms for long enough, there's not actually going to be any art in the movie once it's done.
Not only does this not happen, it doesn't make sense. Just because you don't like something that doesn't mean huge amounts of work and planning didn't go into it.
The person I replied to said it was "mostly real". Lots of CG is done in realistic ways but people pick and choose what they decide is good based on the movies they already like. Fury Road has somehow become an example of "doing things for real" when the whole movie is non stop CG shots.
A lot of the examples from the article (which is a very good article, thank you for linking it) were mostly about paint-outs, color grading, or background elements.
No they weren't, there are CG landscapes, CG mountains, CG canyons, CG crowds, CG storms, CG cars, CG arm replacements and many entirely CG shots. It's the whole movie.
Current-era CGI is insanely good. The problem is that it's used and abused everywhere, often with very little consideration for whether it's needed, or if there's time to do all the VFX shots etc.
I mean for fuck’s sake, they’d probably CG the paint buckets in Home Alone if they made it today. And we’d get some tasteless can-cam shot, because you don’t have to figure it out, you can just do it. And they’d look fake because they’d move too perfectly, lacking the kinds of little off-seeming movements that a real paint can in a real take might do. Never might the can obscure a few frames of face when the directors might choose otherwise, and the result will be obviously CG through its convenience if not due to outright flaws.
Excessive perfection and too many things moving the optimal way for the shot or exactly the way the viewer expects are under-appreciated tells of CG, and they’re deadly ones, present even in a lot of “perfect” CG (give it a few years, we thought the CG in Lord of the Rings was convincing and now it looks like trash). They need to start CGing their fake environments sometimes doing something slightly less than ideal to an actor’s jacket, or something, and not to call attention to it as a comedy relief moment, but because “that’s just what happened” (not really, but it’d make the effects more convincing)
It's also over-reliance on this convenience. Bad shot? We'll fix it in post. Objects missing, or in wrong places, or too many of them? We'll fix it in post. Bad sound, camera position, actor unavailable? Believe it or not, post.
And many don't even think whether you should prepare the shot for post-production, or even give vfx teams more time to complete the work
It's like Golum (lotr) vs Jar Jar Binks.
One was a real actor, interacting with other actors, and they just gave him a digital costume. The other was a tennis ball.
The movies and TV that can be made now without the limitations of the past are significantly different, from period movies to super hero movies and everything in between. Watch the 1970s superman or logan's run and see how they hold up.
The vast majority of CG you don't notice.
Says who?
We don’t usually call that an “effect”
Who is "we" ?
This is basically going from "CG is bad" to "not all CG" to "that's not an 'effect'". These arguments never hold up because any explanation ends up full of holes and inconsistencies.
Usually it just ends up being a variation of "I liked the movies I saw when I was a kid". Most of what you're saying here is just that you liked an old movie.
People have been making the argument of 'models look more real' since the 90s, but when it comes down to it, they don't know what is CG and what isn't and can't tell the difference. It's a combination of nostalgia and thinking they know better when they aren't actually being tested.
Then there is the fact that shots in modern movies can't be made without CG. You can't do the same things with models and have the camera freedom, long shots, wide shots etc, and that's just hard surfaces.
Saying "I love this black and white movie, therefore CG is over used" is an opinion that most people would never hold and a connection that doesn't make a lot of sense, but the a cold hard fact is that the same movies can't be made. Eventually seeing a half second jump scare of an alien is going to get old even if the man in the suit looks good.
> Says who?
The people who are like "actually there's a ton of CG you don't notice!". They mean simple compositing, CG backdrops, painting in props, and stuff like that. (as if I'm not already aware of that stuff, LOL) That's where most of the CG is in movies for the last decade or so—they're right about that. It's replacing prop construction, set design & construction, and location shooting.
> This is basically going from "CG is bad" to "not all CG" to "that's not an 'effect'". These arguments never hold up because any explanation ends up full of holes and inconsistencies.
No, I'm just not impressed when CG successfully (I disagree it's successful as often as proponents say, and to them I say "give it ten years and a lot of this 'good' stuff will look awful to you", as it's the same ride we've been on with CG the entire time so far, the "look, CG's finally entirely convincing!" movie seems about as convincing as Jason and the Argonauts' stop motion a few years later) does something mundane that wouldn't even have been an effect before.
I mean, if we're counting that, and trying to compare the two, then just about every single time a location shoot was used where CG might have been today, classic "effects" win. That part's silly to compare.
> People have been making the argument of 'models look more real' since the 90s, but when it comes down to it, they don't know what is CG and what isn't and can't tell the difference. It's a combination of nostalgia and thinking they know better when they aren't actually being tested.
The best of the best just really do hold up better. It's a shame we didn't get more time with that style before CG took over, it was a pretty brief window between "you can always tell the model is a model" and "now it's all computers".
(This should irk you too: CG blood spatter harms every single action movie where it replaces squibs, the movie may survive the harm but that part is terrible every time)
No, it's everything. Modern big budget movies could have 800-1200 vfx shots. You aren't able to guess at what is photography in every shot in a few seconds 800 times during a movie. You can make that claim, but even people who have been doing vfx for decades can't do it. People say these things because they want to believe it and they know they won't be tested to prove it.
I mean, if we're counting that, and trying to compare the two, then just about every single time a location shoot was used where CG might have been today, classic "effects" win. That part's silly to compare.
The best of the best just really do hold up better. It's a shame we didn't get more time with that style before CG took over
You say this but again, you don't know how every shot was done and every shot is different. This mostly comes from people wanting to think they are never 'fooled' and 'old ways are better'. This has been going on and repeated since the 90s.
The truth is that you aren't in a position to judge what is 'best' because you don't know how every shot was done in the first place.
"seeing that a human created this inspired the wish to create in yourself." Sure, but, the causing chain is not “a human did it.” It is “a small number of visible artists did it.”
Since the days of cave paintings, that experience has been available to all humans. In the year 2025, it died, and I will never experience it again.
Nobody knows what involved AI and what didn’t.
1) To date, there has been no example of AI that is good. It's not even close.
And 2) Why should I be interested in a story nobody was interested in telling? If you don't want to make a video, or tell a story, or write a song, then...just don't. Why even have an AI do it?
assuming you have the 3D assets already designed. you then take a model, and instruct the application that this model is to move from point A to point B, using a pathfinding algorithm while avoiding obstacles. once done, render the result in a video.
now do the same with AI. is the human contribution really that much different?
It's because you haven't noticed. It's an observability bias.
If the actual result of AI is an unlimited supply of adequate media personalized to our tastes, I don't foresee there being any objection. Right now, it's honestly just shovelware on a scale that hasn't been seen before. No one likes shovelware except maybe toddlers.
(and btw, the last ones standing after all was said and done in the "fuck digital camp"? curmudgeons!)
I may be wrong, but I get the sense that computer art was welcomed by people actually working in the field (did professionals criticize the computer graphics in Star Wars or Wrath of Khan?) and it was mostly the lay public that saw it as somehow not real. The opposite seems to be true for AI "art."
People at the time also said using a computer was fundamentally different from putting in a ton of work into building physical models.
A lot of tech adoption is motivated by economics, so the argument that "before it was more work, now it's less work" will almost always apply regardless of the specifics. I don't think it's a useful thing to focus on. It's almost a moral argument: I deserve it because I suffered for it, but he did it easy so he doesn't deserve it.
people do more practical effects, they also miss the era of physical set filming[0], i personally am bored seeing the latest gpu able to create gazillions of whatever because i got the memo, gpu can do everything.. i get more magic seeing what people did with very few
don't get fooled by the "people reject evolution every time"
[0] technology can distort the focus onto the tool out of the art, films before had to arbitrate between various tricks to get a scene to work, now apparently people don't they film bits and postprocess everything later, the tech allows infinite changes, but the cake has no taste
But for creative work? I think it matters a lot. You used the phrase "creating art." I don't think it counts as "creating" if there's no work going into it. Typing some words into a prompt box and getting a video out is not "creating," any more than doing an image search and printing out an image of a painting is creating a painting.
Printers are extremely useful devices, but they don't create art.
As far as I know, any film can be submitted for Academy Award consideration in any category, then an executive committee determines the eligibility of each submission and chooses up to 20 films to move onto the nomination process.
I don't think this committee publishes anything about its decision-making process, so presumably Lisberger is just guessing based on his impression of industry sentiment at the time.
has the director saying it though.
Lisberger recounts. "We did all those effects in about seven months, which included inventing the techniques." "Tron," however, wasn't nominated for a special-effects Oscar. "The Academy thought we cheated by using computers," he scoffs.
Computers are bad, unless used by exactly the necessary measure to add to the story. Then they are great. But most movies don't do that, and you can see the actors not reacting to the scenes they are in because they have no idea what's actually happening.
The same will probably happen to AI, with also most people overdoing it and making bad stuff. Forever.
Especially for art, I'm an AI researcher myself (in bio for health), but I think that ppl are completely understandable for wanting to help artists make a living and want to consume something that someone cared about
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