Ford Kills the All-Electric F-150
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The debate rages on about Ford's decision to kill the all-electric F-150, with commenters weighing in on the practicality of electric trucks for heavy-duty tasks. Some argue that most F-150 owners don't actually need the truck's full capabilities, making electric a viable option, while others counter that the perception of capability is crucial for sales. One user shared their personal experience, preferring the hybrid Powerboost model over the electric Lightning, while another disputed the reliability of the Powerboost. As the discussion unfolds, it becomes clear that the conversation is as much about the cultural significance of pickup trucks as it is about the technical merits of electric versus hybrid.
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Specifically for the American male, the F-150 is a form of gender expression and gender affirming transportation.
I think you misspelled marketing
(I'm not against pickup trucks when actually needed, but most of the time an enclosed van is better for the trades - and when heavy lifting is needed, it's better to bring in actual big trucks. For all other times, Home Depot rents them by the hour).
If they hadn't made the hybrid truck so effective the lightning would have had a chance. I get around 20+mpg on average with a ~600lb load always in the bed.
But the Lightning outperforms it dramatically. There isn't anything short of a tuned powerstroke that pulls like a Lightning.
given the testing that has been done on this it's the aerodynamics that matter more than the weight.
> I suspect most F-150 drivers barely ever do these sorts of things
I would suspect that most of these oversized "angry boy" utes only ever see a non sealed surface when they're driving to park on footpaths.
At highway speeds with minimal need for acceleration.
The thing has 800 lb-ft of torque, it has absolutely no problem towing or pulling heavy stuff.
The issue is if you need to tow stuff long distances. That's where is becomes a headache. But bringing your huge boat 30 miles to the lake will be no issue.
[1] https://www.carscoops.com/2025/03/only-four-ev-brands-are-pr...
[2] https://www.theautopian.com/ford-lost-36000-for-every-electr...
That’s not that surprising. It’s very hard to make elephants dance.
If that remains true it means all these auto companies will be dead in 25 years, or eternally strung along on government support.
[1]: https://www.youtube.com/watch?v=izvdO-zdlKg
Once BYD bulldozes the rest of the world, our domestic manufacturers are guaranteed to fail.
To the observer, Ford has done nothing right in recent years except to build combustion F150s for US buyers.
Interesting that Rivian seems to be doing fine in this space.
So instead I got a used Ford F150 (gas) and when the skid steer guy drops gravel into the bed I feel fine.
What are some possible attachments?
4-6.5' Truck Bed, Trailer, Camper, Mobile Workshop / Trade Rig, Car hauler, Bed with rack and storage and 270° awning
What all needs to be connected?
Mechanical attachment, 4WD/AWD/RWD axle and differential, CAN bus, backup can, lights
Public link: Open Truck Bed Standard Proposal https://gemini.google.com/share/1e70ae398d26 :
"Kinetic-Link" (K-Link) open spec:
> The proposed Active-AWD Trade Platform utilizes a Through-the-Road (TTR) Hybrid architecture to decouple the mechanical drivetrain while maintaining synchronized propulsion via a Vehicle Control Unit (VCU). By integrating high-topology Axial Flux or Radial-Axial (RAX) in-wheel motors, the system achieves exceptional torque density within the limited packaging of a trailer wheel well. The control strategy relies on Zero-Force Emulation, utilizing a bi-directional load cell at the hitch to modulate torque output via a PID loop, ensuring the module remains neutrally buoyant to the tow vehicle during steady-state cruising. In low-traction environments, the system transitions to Virtual AWD, employing Torque Vectoring to mitigate sway and Regenerative Braking to prevent jackknifing, effectively acting as an intelligent e-Axle retrofit. This configuration leverages 400V/800V DC architecture for rapid energy discharge and V2L (Vehicle-to-Load) site power, solving the unsprung weight damping challenges through advanced suspension geometry while eliminating the parasitic drag of traditional passive towing.
A modular truck bed could have Through-the-road TTR AWD (given a better VCU) and e.g. hub motors or an axle motor.
And the current F-150 owners aren't going to switch to an EV version for cultural, ideological or practical reasons related to their particular use (i.e., towing in rural areas).
So, who is the F-150 Lightening target market?
Wild time—seeing the country in full retrograde—back to the Middle Ages it seems.
I think the price just wasn't right.
that said, I'll bet the new one will be interesting for them, as I'll bet the gas motor can be used as an on-site generator which they might buy anyway.
Big fancy expensive powerstroke mega trucks with a person-high wall in the front look cool, and occasionally haul heavy things, but little white trucks that are busted up and 20 years old do all the duty. And those trucks drive way less than the range on the lightning each day. Once these lightnings price down to work truck level, I expect to see them on the road a long time.
Now I'm sitting here wondering when we'll get another small Ford truck again. This same exact story played out with the Ranger and the decades without a smaller option sucked then too.
It's so bizarre to me because the Ranger used to be small. But then they became the size that an F-150 used to be (i.e. sane truck size), while the F-150 became enormous. Supposedly it's due to perverse incentives from regulation, so I wouldn't hold my breath for a smaller truck if that is indeed the case.
Ford knows their market. Most F-150 buyers aren't looking for a functional truck, they want a comfortable commuter car that looks like a cool truck.
1995 Ford Ranger Extended Cab - 3200+ lbs - 198" long - 69" wide - 6' bed
2023 Ford Ranger Super Cab (last year they had a 2 door) - 4100+ lbs - 210" length - 73" width - 6' bed
1000 lbs heavier, a foot longer, a few extra inches wide, with the same size bed.
https://www.edmunds.com/ford/ranger/2023/supercab/features-s... https://www.edmunds.com/ford/ranger/1995/extended-cab/st-754...
The new rangers have the height of the old F150 which makes their beds look just weird.
Wish granted?
I'm in the market for an EV truck but none of the current offerings have made me want to pull the trigger, and my 10 year old ICE truck keeps chugging along just fine so far.
It's frustrating seeing all the potential and then having to wait and wait for somebody to finally execute. Same as with PDAs/smartphones until Apple finally shook things up or countless other examples throughout tech history. Maybe it'll be China who actually does it this time around, and a small silver lining might be that could also go along with some actual anti-feudalism and pro-privacy laws in the US if we're very lucky :\.
----
0: https://www.greencars.com/expert-insights/all-electric-all-a...
1: https://www.youtube.com/watch?v=kzjqfQdj3sM
I remember when pickups were considerably cheaper than cars, but no more.
Dead last...
https://www.usatoday.com/story/cars/research/2025/10/24/cons...
And have you seen the stories about fender benders?
https://www.thedrive.com/news/rivian-r1t-fender-bender-turns...
https://axleaddict.com/news/a-small-rivian-r1t-dent-just-cos...
https://www.rivianforums.com/forum/threads/7-months-later-an...
https://insideevs.com/features/669752/rich-rebuilds-rivian-r...
Not sold (really) in the US. There's the VW electric van but that's more of a gimmick than anything else.
In the US, there's also just a pretty big infrastructure around tooling trucks for professional work. Not that that doesn't exist for vans in the US, it's just somewhat more common to see trucks having full toolsets on the side for quick access with a decent sized bed. The F350 is a major workhorse for that sort of thing.
Really? ... I'm seeing them adopted widely more in Europe now by businesses. Perhaps as second hand or lease prices are coming down. Maybe that doesn't translate to the US ...
Quite nostalgic seeing them run around Central London with business signs on their side... much like the originals. My point: not a gimmick in my experience.
It'd be nice if it could be a reasonable price too and not include a lot of the bling, though I'm perfectly aware a huge percentage of the truck buying audience cares about that a great deal vs having their truck all beat up and just wanting it to go forwards/backwards/left/right on demand reliably with a bunch of random stuff every day. But it'd be good to see anything at all that tried to work with the advantages of electric vs the limitations and both give a good truck experience and improve the experience for others that share the land, like with greatly enhanced visibility and better shapes that enhance safety for pedestrians. Don't need a ginormous engine to have very good torque with electric. I'm hopeful somebody will get there eventually but I guess the path has proven more winding then I'd once thought it'd be, I'd expected the iteration to be going pretty hard and fast by now (in America/EU I mean, it does seem to be moving real quick now in China).
Anyway, hope that gives some answer to your question. Just one solitary data point, I don't mean to do any extrapolation from this to the wider market, but I do actually use my truck pretty hard for truck things. We have compact efficient cars as well though for long distance travel and the like, my truck at least will spend 99% of its time within a 150 mile radius for work or any other use.
1. you don't need straps and bungees for the van - ours can take pipework, framing lumber and other "long" stuff up to 16', straight on the floor, fully interior.
2. you don't need the gate down - it handles 4x8' sheet goods with all the doors closed, either vertical or horizontal
3. security concerns are much better
4. weather concerns are much better
5. for some folks, you can have highly effective work space inside the van (granted, I've seen some loose equivalents on custom work trucks)
6. mileage is generally significantly better
From my POV, the two wins of the truck form factor are (a) easy of loading/unloading bulk material (e.g. the van is 100% useless for gravel) (b) tall loads. That said, I don't think I've ever need to move anything that was too tall for our Sprinter - worst comes to worst, it gets laid down.
To haul dirt. To haul junk out to the dump. Etc.
Do people load their Transits with piles of dirt and mulch? I doubt it.
I live in the US and have a small house in the city, and I haul stuff like this all the time.
Yes, you can rent a pickup truck as needed from U-Haul, but that gets old real quick.
Yes, I would love it if there was a nice small or mid-sized truck with an extended bed available, because most trucks are overkill for my use case.
But this idea that no normal person needs a pickup truck a dozen times a year is just weird.
I am from the UK but live in Canada. I only see three types of businesses using those Transit style vans here in North America: food delivery, parcel delivery and landscaping businesses. I assume the landscapers are carrying dirt at least some of the time.
Trucks think only trucks can tow.
I tow a 24 foot boat with an Audi Q7. Reasonably frequently, truck guys say something like "You tow that, with THAT?"
Uh, yeah. 7700 pound tow capacity (nearly as much as a base F150). Tows really well.
For personal use, like you mention, people use a small trailer. You own one or borrow it freely from many places, hitch it too your car, haul dirt, and then detach it. No need to drive a truck everywhere because you need to haul some stuff once a month. Only usecase i can really see is if you need to haul stuff offroad.
https://www.telotrucks.com/
Not launched yet though.
Car manufacturers wanting to make EVs premium products is what I think hurts them the most. That along with tariffs keeping the price of Chinese batteries much higher then they should be.
Ford Follows Customers to Drive Profitable Growth; Reinvests in Trucks, Hybrids, Affordable EVs, Battery Storage; Takes EV-Related Charges
https://www.fromtheroad.ford.com/us/en/articles/2025/ford-re...
>As part of this plan, Ford’s next-generation F-150 Lightning will shift to an extended-range electric vehicle (EREV) architecture and be assembled at the Rouge Electric Vehicle Center in Dearborn, Michigan. Production of the current generation F-150 Lightning has concluded as Ford redeploys employees to Dearborn Truck Plant to support a third crew for F-150 gas and hybrid truck production as a result of the Novelis fires.
>The F-150 Lightning is a groundbreaking product that demonstrated an electric pickup can still be a great F-Series,” said Doug Field, Ford’s chief EV, digital and design officer. “Our next-generation Lightning EREV is every bit as revolutionary. It keeps everything customers love — 100% electric power delivery, sub-5-second acceleration — and adds an estimated 700+ mile range and tows like a locomotive. It will be an incredibly versatile tool delivered in a capital-efficient way.
Edit: Oh, an EREV is fancy way to say "hybrid" ok
https://www.youtube.com/watch?v=O61WihMRdjM
Maybe it's because my previous cars transmission failed, but the simplicity of the design intrigued me so much that I got one and it's an absolute joy to drive.
Kind of. EREVs are what locomotives have been doing for a century (and to a lesser extent barges), which is called diesel-electric in that field. I agree the terminology is lacking, but EREVs are quite compelling (and their high market share in China supports consumer demand).
Hybrid: * ICE must run during regular operation (except for ~very short distances at ~very slow speeds) -- this increases operational costs (oil changes, economy, engine designed for torque and wide RPM range). * Complex drivetrain with wheels moved by electric motors and ICE, axles, etc. * Generally 10-40 miles of EV range
EREV: * Basically an EV with a short range, and whenever you want to charge the battery on the go (or use the waste heat from the ICE) it can use an efficient (Atkinson cycle) engine to do so. (Though american EREVs have used poorly suited engines for parts availability and enormous towing numbers) * Generally 50-200 miles of EV range * Think "EV for daily commute; ICE for road trips (and heating)"
IMO EREVs would've been a better development path than hybrids or pure EVs.[0] Immediately lower TCO in various interest rate environments via highly-flexible battery sizes, no cold or range anxiety issues, technically simple drive train and BTMS.
[0] I mean the Prius made a lot of technical strides given the battery technology/costs and familiarity the industry had with ICE at time. Tesla went full EV which is a very optimistic approach, and works well enough if you stick around the charging network, but the batteries are still expensive and heavy compared to a small ICE + tank.
https://insideevs.com/news/777407/scout-motors-erev-reservas...
I'm sure this wasn't lost on Ford, 80% of Scout reservations come with the EREV and only 20% BEV.
Maybe one day they will have enough volume in the segment to justify making the pure BEV version again but with parts sharing with the EREV. An Advantage to EREV design is that if done smartly you can offer the same vehicle stripped down and BOOM you have a BEV too.
The reason to do EREVs for a manufacture is, IMO, primarily because they can't get a hold of batteries for a cheap enough price. And I think that's the weakness of the way Ford has attacked EVs. They haven't (AFAIK) really built out battery plants. As a result, they are at the whims of their supplier for their battery packs.
For a truck like the F150, that's a large pack requirement that probably ultimately likely killed their margins.
https://www.wdrb.com/news/business/all-1-600-kentucky-batter...
I recall the bmw serial hybrid was called a range extender, because the gas motor couldn't actually put out enough energy to drive the vehicle on the freeway.
So basically it was an EV with a small +xx mile extra range from the gas engine.
so no "ice for road trips", more like "ice for an additional +xx miles" then you need to recharge.
In comparison the chevy volt had a better hybrid design (not a serial hybrid) and you could drive it on gasoline only.
That was mostly because the electrical conversion from a gas generator is still so relatively inefficient and slow compared to a modern battery. The mechanical efficiency of gas engines is relatively better (which is why ICE has survived as a category for so long). Batteries are far more efficient at delivering high power on demand as needed for torque than a gas generator.
Any EREV is going to have that problem and experience those trade offs. It's a unfortunately defining part of the category. It's also why Chevy has said there's no real future in EREV power trains because they are a worst of both worlds situation with too many unfortunate trade offs to consider, such as needing to be parallel in gas-only operation edge cases to make torque requirements.
The Pacifica is what you'd call a plug-in hybrid (PHEV) because the ICE is still connected to the drivetrain.
The absolute sweet spot, as someone from a country with long long distances, is a plugin series hybrid that has ~150-300km EV range and a 60ish litre fuel tank. That's getting me to work entirely electric, and then once a month when I need to see family I can chew down the fossil fuels.
I literally couldn’t think of a better truck than an EREV. Give me an ICE engine that can haul my trailer into the boondocks knowing I just need a gas station nearby, but can power my trailer off the battery.
It is believed that this is the largest impairment ever from a company.
I think AOL Time Warner still has the record at over $50 billion, unless you're talking about some specific form of impairment.
1. GE took a $22B impairment in 2018.
2. Shell took a $22B write down in 2020.
3. ConocoPhillips incurred a $34B impairment in 2009.
If it is a real number, then I am darkly amused at how much money they could lose and still only make three EVs.
And in contrast to the listed items above, for civillian cars you can choose from dozens of countries who produce them. And if you cannot accept security risk of owning a "kill switch" car then you can still go back to gasoline or diesel.
I feel it's crazy to collectively accept security risks in vital electric equipment but suddenly cars are the one product that becomes a political issue. An unlike cars there are very limited alternatives with electrical equipment.
The scale of car travel plus the inherent kinetic energy involved make a correlated risk particularly likely to lead to a mass casualty event. There are very few information system vulnerabilities with that magnitude of short-term worst case outcome.
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