Can Ferrari Persuade the Superrich to Buy an Ev Sports Car That Won't Rev?
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Ferrari is considering releasing an electric sports car, but faces the challenge of convincing wealthy buyers who value the revving sound of traditional engines; commenters discuss the potential appeal and limitations of an EV sports car.
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Oct 9, 2025 at 10:28 AM EDT
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If the new Tesla Roadster comes out before something like a sexy Ferrari Roma EV, I would go with the Roadster.
The next generation care less about the noise a “sports car” makes, in fact the opposite; it is obnoxious.
ICE cars demonstrate a prowess of engineering that EVs do not, and people are willing to pay for that. People still buy Swiss watches instead of an Apple watch for the same reason.
High-end sports cars are generally bought because they are sexy, aesthetically superior to regular vehicles, have brand cachet, and signal status. They’re also the trophies of people who adore the motor vehicle. They generally lead in high technology.
People who buy them and wanna race them typically do it on racetracks, not speeding in neighborhoods or cities. That racing is the domain of your average driver, cab driver, etc. who drives more mundane vehicles.
That’s the same reason people buy high-end ICE cars. It’s not about utility or noise - it’s about engineering excellence. ICE vehicles showcase mechanical mastery in a way EVs simply don’t.
Once you looked at that, check out the sales numbers of the Lotus Evija.
Then we can talk salt.
EV is a great equalizer and that frightens supercar makers. Porsche is outright terrified and seems to be in panic mode together with all other German car makers under political pressure to go electric. Loud smelly combustion engine cars seem to be their last stand.
My whole point of bringing up the Evija in the first place was to compare the sales numbers to that of the Alfa Romeo 33 Stradale, which doesn't even match the Evija's performance numbers. Yet more people are buying the Alfa Romeo and they're buying the ICE version, not the EV version. The Nevera, despite its performance, is struggling to sell. Which gets to what this article is about - can Ferrari succeed in the hypercar EV market where the others are struggling? My bet is: no.
The moral of the story is auto enthusiasts prefer ICE cars. Everyone understands the engineering behind EVs and how they can beat ICE cars in almost every respect - but auto enthusiasts don't care. They appreciate the engineering that goes into the ICE car. It's like I've said, the Apple watch does more, but a horophile will prefer a Swiss made watch.