Bending Spoons Acquires Vimeo for $1.38b
Posted4 months agoActive4 months ago
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Bending Spoons acquires Vimeo for $1.38B, sparking concerns about the fate of acquired companies and their users, as well as discussions about Bending Spoons' business practices.
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Sep 10, 2025 at 9:25 AM EDT
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I guess it's mostly a private equity play—usually after being acquired by BS, prices go up, paywalls go everywhere, companies get "more efficient" (aka layoffs) and the product stops evolving.
I wish there was a better outcome for beloved brands with good products that won't experience any more hypergrowth.
In case anyone else needed a reminder.
https://news.ycombinator.com/item?id=35080777
https://www.crunchbase.com/acquisition/montefiore-investment...
https://news.gandi.net/en/2019/02/futureofgandi-the-adventur...
It makes sense. Without ad revenue or premium subscriptions, there's no viable way to pay for creators in the say way a proper "indie youtube". In addition, many creators who post on Vimeo very much did not want their content to be publicly viewable. That was a feature.
It looks like next generation private equity, and my guess is more houses will start copying them.
What it means is that they have the top Italian talent, they pay them a very good italian salary that is still way lower than an american one.
So basically they have very capable people working on their engineering, at a fraction of the cost of the original staff.
That’s just PR to get students to apply and pay them peanuts. History shows that they acquire businesses, make them worst and destroy them.
Isn't this the same that Broadcom does on a larger scale?
But its basically an admission that the business is in its extraction phase and will no longer innovate.
Relevant quote:
Private Equity is engaged in buying artisanal semi-businesses, turning them into businesses, propping up the numbers while destroying them —then, hopefully, destroying itself.
"improve" is doing a lot of heavy lifting here. Evernote and meetup are in worse states post BS. Shipping features and shipping value is very different in this landscape.
>It looks like next generation private equity, and my guess is more houses will start copying them.
Yes, that's why I hate it.
In November 2022, Bending Spoons agreed to acquire Evernote.[16] The acquisition was concluded in January 2023.[17] In July 2023, Evernote laid off all of its existing staff."
Oh great.