Mcdonald's Is Losing Its Low-Income Customers
Key topics
Regulars are buzzing about McDonald's declining sales among low-income customers, sparking a lively debate about the fast food giant's pricing strategy and menu offerings. Commenters riff on the possible reasons behind this trend, with some pointing to rising menu prices and others suggesting that the chain's marketing efforts are no longer resonating with budget-conscious consumers. As the discussion unfolds, a consensus emerges that McDonald's needs to rethink its approach to attract and retain price-sensitive customers. The thread feels particularly relevant right now as consumers continue to grapple with inflation and economic uncertainty.
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Nov 21, 2025 at 12:52 PM EST
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Nov 22, 2025 at 4:19 PM EST
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Nov 26, 2025 at 3:18 AM EST
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I'm not from US, but checking US grocery shops, you can eat meals made of chicken breast, bread and vegetables well below 5$ per person, well below 20$ in total for a family of 4.
Yet every time I see those discussions, fast food is always presented as a cheaper option?
What blew my mind is when someone explained to me the cultural difference with some places in south east Asia. In the US, eating out at restaurants is what rich people do. But in certain places in south east Asia, having a kitchen, having appliances like a fridge, having electricity for them, having dining space, having the time to go to the market to haggle with vendors, all of that adds up so it's the rich that can afford to eat at home, and everyon else eats out. So it's location dependent.
Add some simple mashed potatoes and you're still below 5$ to feed two people in one meal.
You can also eat bens, rice, lentils, eggs, add some cheese. There's countless simple, cheap, non processed food around.
The reality is that it's "more convenient", or at least it was, because if you had to choose between spending 3$ for a complete meal you still had to cook, and some 5/6$ McDonald's processed tasty food, you'd go with #2.
But stating that it's cheaper because of "scale economy" is just false, it isn't and never was to eat out. Let alone the impact of eating such junk food.
As someone with a family now, it could never work. Even without just being better at cooking and preserving food, I can buy bulkier items that have a lower cost per unit.
I guess if I were truly destitute as a young adult, I would have cooked, but I wasn't. I wanted to have s nice salad wrap and/or hot meals fancier than beans and rice.
No, you just have to cook meals that freeze well and learn to use your freezer.
But sure, I guess there's no cost of living crisis, actually, because you have the perfect shopping list. I'll inform the nation.
It's really not an inviting place.
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