I Studied Buying Intent on Reddit and Built a System That Generated 500 Leads

Disclosure: this is my own guide. The process started manually, and later I built a tool that automates some of the tracking. The post itself is focused on the manual system and the patterns I found. I’m happy to talk about the research or answer questions about the strategy.

I spent the last few months studying how people ask for recommendations, compare tools, and describe their problems on Reddit. I began manually tracking high-intent threads across a few subreddits and responding when someone was looking for exactly the type of solution I offer.

This turned into a repeatable process that generated more than 500 warm leads without ads, cold outreach, or posting content every day. The surprising part is how predictable the buying-intent patterns were once I started mapping them.

I wrote a full breakdown of: • how I found high-signal subreddits • the four types of posts that consistently contain buying intent • what to look for in recommendation threads • how to engage without being salesy • how to scale the system from manual tracking to automation

Full write-up here: https://leado.co/blog/reddit-marketing-playbook-500-leads

Happy to answer questions about the process or go deeper into the patterns I saw.