Apple's Services Revenue Expected to Top $100b for First Time
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Financial Projections
Apple's services revenue is expected to top $100B for the first time, sparking discussion on the company's diversification and growth prospects.
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Oct 28, 2025 at 10:41 AM EDT
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I remember articles discussing how Steve Jobs was hated by Wall Street since he prioritized consumer experience above cost cutting and shareholder returns, while Tim Cook is loved by Wall Street since he prioritizes cost cutting and shareholder returns above consumer experience.
I don't think Cook is into cost cutting.
1. Almost no layoffs.
2. Burnt money on Apple car
3. Burnt money on Wireless charger
4. Burnt $5B on Apple Park; Original budget was $1B
5. And, so many other research areas.
Check the box contents of the first iPhone versus the latest iPhone.
>4. Burnt $5B on Apple Park; Original budget was $1B
Apple Park started under Steve Jobs.
>5. And, so many other research areas.
Their research is also mostly to cut costs. Develop a modem, not to sell modems and beat Qualcomm on the market, but to stop giving Qualcomm money and keep it for themselves as extra margins. Etc.
(Yes, I know there are already some ads. That’s not evidence that they’re going to put $100bb more in.)
Meanwhile, Apple's customers have just been handed the buggiest, jankiest set of operating systems that Apple has ever released. (In my estimation, as an Apple user of 30 years.)
There were much more disastrous releases in the past, it is just everyone have an opinion about UI these days.
I consider few glitching UI animations or misplaced transitions to be tolerable.
Ads for services I don't want or need, hassling me to finish "setting up" my phone by turning on features I don't want (like AppleIntelligence and Siri), notification badges on my Settings app trying to tell me about the crap Apple wants me to know about.
There's a rumor that Apple will start allowing ads in their Maps app next year. I couldn't have imagined they'd debase themselves this much a decade ago.
He was, of course, speaking of Eddy Cue.