Tesla's Diner Isn't Competing with Mcdonald's. It's Going After Buc-Ee's
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TeslaRetail StrategyConvenience Stores
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Tesla
Retail Strategy
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Tesla's diner concept is not competing with fast food chains like McDonald's, but rather with convenience store chains like Buc-ee's, offering a unique experience with charging infrastructure.
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Oct 27, 2025 at 6:09 AM EDT
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Buc-EEs takes pride in doing things that [presently] require a human and then hires however many humans it takes to do a great job of it.
Tesla doesn’t have enough respect for their employees or their customers to do anything that would approach the level of execution that Buc-EEs achieves. And I say this as someone that does not share the love for Buc-EEs that many people do.
To try and compete with the beaver, you'd have to have what they have. A hamburger counter and a "business model" aren't going to cut it.