Real Estate Is Entering Its AI Slop Era
Posted2 months agoActive2 months ago
wired.comTechstory
calmnegative
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AI AdoptionReal Estate TechnologyIndustry Disruption
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AI Adoption
Real Estate Technology
Industry Disruption
The real estate industry is embracing AI, but the resulting 'AI slop' is raising concerns about the quality and usefulness of AI-generated content, with commenters discussing the implications for the industry and potential pitfalls.
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Oct 26, 2025 at 11:47 AM EDT
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Given any marketing skin - whether it's traditional embellished copywriting, a 3D tour of real estate, or now generative "AI" creating stories/environments from whole cloth - and my only goal is to cut through those distractions and figure out the underlying details. Heck, I don't even really appreciate sales people hovering around me when I'm looking at something (whether its real estate or a product). And the times I do give in and perhaps ask them a question, I generally regret it as I'm met with a genAI answer (for decades now, even! such innovate, much wow)
Yet these things endure, ostensibly because some people really expect these... crutches? to fill in their imaginations? I guess they want to be told a story, which they will then judge against other competing stories others have told them? It's just so foreign to me.
Tons of AI artifacts