Apple, Samsung Report Underwhelming Sales of Their New Thin Smartphones

It's not what people want. The iPhone Air is wider and taller than the iPhone 17, and thinner by 2.31mm. It's noticeably thinner, but once you add on a case it doesn't matter. The tradeoff is worse battery and camera for a thinner device that's basically as thick as the other devices once the case is added in, pointless. And it costs more than the iPhone 17 which has better battery and cameras. The same engineering that enabled it to be so thin (basically getting the SOC to fit into the top portion where the camera is) could have given them a great iPhone Mini entry that actually would have been different (than their other entries this year). Same battery and camera tradeoff, but smaller dimensions in the dimensions people actually care about.

You can spend an extra $200 for the top-end phone, or save $200 and get a better phone except in thickness and slightly lower chip performance (it's a phone, CPU performance matters to very few people).

Underwhelming? Don't make it sound like the market won't eat anything they make! Valuations might decline; think of the retirees!

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"Apple Said to Cut iPhone Air Production Amid Underwhelming Sales"